Manager, Digital Media Buying

4 days ago

Toronto, Canada Starvox Entertainment Full time

**Responsibilities**:

- Collaborating interdepartmentally to align campaign launches, strategies.
- Providing ongoing reporting into campaign performance across multiple stakeholders and internal teams.
- Measuring, expanding and evaluating relevant media KPIs
- Building and planning out media buys for various ad platforms and overseeing the day-to-day execution of media. Including, paid social (Facebook/Instagram/Tiktok/Snapchat, paid search (Google & Bing), programmatic, OTT, Native)
- Managing the overall budget for digital paid media
- Working with internal and external parties on establishing and refining creative strategies
- Integrating media buys with new and existing SaaS platforms (i.e. Segment, Marketing Evolution)
- Exploring and testing new and existing revenue streams
- Maintaining knowledge of industry best practices and new technologies

**Requirements**:

- 3+ years experience in digital media buying (paid social / paid search)
- Post-secondary degree specialization in Advertising and/or Marketing: OR equivalent professional work experience
- Strong written and verbal communication skills
- Strong analytical skills imperative
- Must work collaboratively with internal and external partners
- Positive disposition with the ability to work under tight deadlines and deliver quality work
- Detail, accuracy, and mathematical competency a must
- Good working knowledge of Microsoft Word and Excel and/or Google Sheets/Google Doc
- Ability to understand and execute across all forms of digital - display, programmatic, video, and mobile
- Solid personal organizational skills
- Driven desire to develop and excel in media career
- Ability to balance assignments while maintaining a flexible approach

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