Manager, Digital B2B Marketing

**Our Purpose**
- Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._

**Title and Summary**

Manager, Digital B2B Marketing

Mastercard powers economies and connects people in over 200 countries and territories, helping build a more inclusive and sustainable future. We make digital payments secure, seamless, and accessible, leveraging technology, innovation, and partnerships to create products and services that unlock potential for businesses, governments, and individuals alike. Our Decency Quotient (DQ) is at the heart of everything we do—driving a culture that values doing well by doing good.

The Services Marketing Digital Team is the creative, data-driven force behind Mastercard Services’ B2B marketing strategy. We push the boundaries of digital marketing, using innovative approaches to connect with customers in new and engaging ways. Our focus? Delivering high-impact, measurable campaigns that drive business growth across the most effective digital channels. We don’t just follow trends—we set them.

As we expand, we’re looking for a Manager, Digital B2B Marketing to lead our Organic Social strategy and execution. If you love digital marketing, thrive in a fast-paced, collaborative environment, AND are obsessed with performance-driven storytelling through social media, this role is for you.

Role Overview

This role is at the intersection of strategy, execution and measurement, blending creativity with analytics to elevate Mastercard Services’ brand awareness and demand generation initiatives. Reporting to the Director of B2B Digital (Demand Generation) within the Services Marketing Operations & Digital team, you’ll be part of a growing team of media marketers and work closely with cross-functional teams across the business.

The Role:

- Work with the team’s Director and Marketing Leads in planning and executing our global social media campaigns to achieve specific objectives (e.g., brand awareness, lead generation, sales) while ensuring our products and services resonate with key audiences.
- Lead the organic social process end-to-end developing strategies, tracking trends, writing post copy, collaborating on creative direction and content development, and reporting, with a core focus on B2B audiences, customers and partners.
- Partner with internal Marketing teams (Product, Customer, Partner, Field/Events, Digital Demand Generation, and Design to publish a feed that communicates Mastercard Services’ top messages to our more than100K+ followers.
- Maximize the impact of their organic social campaigns with the right copy, creative, target audience and relevant social media platforms used.
- Champion Mastercard Services within the Global Media and Social teams, driving enterprise-level awareness and elevating our brand positioning.
- Develop a comprehensive social media editorial calendar and publishing schedule including scheduled posts to manage content workflow across Mastercard Services’ organic social platforms.
- Lead the consolidation effort strategy across our organic social properties including the development of both internal and external comms to ensure stakeholders and followers are aware of changes.
- Test, learn, and optimize—use A/B testing, SEO, audience insights, and data analytics to continuously improve campaign performance and engagement.
- Manage Digital Marketing Social Objectives of driving brand awareness and engagement, fostering a strong online community, and improving social media performance and RO through KPIs measured monthly and quarterly.
- Collaborate with agencies, social media vendors and influencer agency partners ensuring we’re leveraging the best resources and technologies to drive success.
- Contribute to our Services Digital Marketing Center of Excellence, fostering best practices, creative experimentation, and a library of high-performing content for reuse.
- Keep Mastercard Services on the cutting edge of B2B digital marketing, bringing fresh ideas and innovative approaches to the table.

All About You:

- Several years of work experience in social media marketing or as a digital media specialist creating and executing social media calendars and campaigns. Experience in B2B, SaaS, and/or Professional Services industries is preferred; Any experience in paid social, paid media, SEO and web page development is a plus.
- Bachelor’s degree or equivalent experience in marketing, communications, or a related field.
- Demonstrable experience with social networking platforms including LinkedIn, Meta (Instagram/Facebook), YouTube, Vim