Digital Advertising Specialist

1 week ago

St Catharines, Canada Performance Auto Group Full time

Here’s what you’ll deliver: Lead the strategic development, execution and ongoing optimization of paid search and social media campaigns across all of our accounts;Review analytics to identify performance trends and actionable opportunities;Actively manage paid campaign budgets and the allocation of budgets, balancing audience demand opportunities with volume and profitability;Assist with the development of ad copy, and actively split-test for performance improvements;Provide weekly performance results and insights to internal stakeholders;Collaborate with regional marketing teams to ensure alignment of messaging and initiative focus;Manage, update, and distribute forecasts and search demand analysis;Ensure paid search and social best practices are employed;Stay on top of industry trends and platform/provider updates while evaluating opportunities for innovation;Conduct keyword research to ensure both positive and negative keyword lists are optimized for success;Optimize paid search programs through the testing of various performance levers such as ad copy, landing pages, bidding strategies, negative keywords etc.Expand the visibility and working knowledge of SEM across the organization through presenting and communicating SEM best practices, core findings and emphasizing each channel’s importance in the marketing mix.Actively participate in team meetings to drive improvements to campaign performance and overall website metrics;Other duties as assigned.What you need to succeed:Formal training/certification in a computer-related discipline.1-3 years of Digital Advertising experience.Google AdWords and Bing Certifications, with an accompanying proven track record managing large, complex Search Engine Marketing campaigns.Social Media Campaign ExperienceAbility to write effective, error-free ad copy.Data-driven mindset, and proficiency with Google Analytics, as well as emerging data collection and reporting tools.Strong attention to detail, with excellent organization and project management skills.Driven yet collaborative - you work well in an engaged, busy team environment.Savvy and up-to-date with current paid search marketing practices.Proactive, organized, and results-driven.Other programming and analytical tool exposure is an asset.Automotive industry knowledge is an asset.What’s in it for you?Excellent management support and guidanceOpportunities through our Internal career mobility programDiscount on vehicles, service, and parts for you and your familyDiscounts to retailers and service providers across the countryFree and engaging employee eventsDid we mention we love giving back to our communities?***This compensation range will be based on knowledge and experience***Job Type: Full Time - Temporary (14-month contract)Compensation: $55,000 per yearPerformance Auto Group is a leading automotive company in Southern Ontario with over 2000 employees, 23 brands and 44 locations in Brampton, Brantford, Bolton, Grimsby, Mississauga, Orangeville, St. Catharines, Huntsville and Toronto. Performance Auto Group also includes AutoPlanet Direct, Ontario's largest indoor used car showroom.We thank all applicants; however only those contacted for an interview will be considered. We are an equal opportunity employer and welcome applications from people with special needs. Accommodations will be provided throughout the selection process as requested.

  • Digital Advertising Specialist

    1 week ago

    St. Catharines, Ontario, Canada Performance Auto Group Full time $55,000 per year

    Drive for Excellence   Looking to join a fast-paced and an ever-expanding organization? Be a part of our dynamic team at Performance Auto Group    Performance Auto Group is currently seeking a Digital Advertising Specialist to join their super savvy, high paced Marketing team.This is a full-time remote 14-month contract position with the expectation of...

  • Digital Advertising Specialist

    1 week ago

    St. Catharines, Ontario, Canada Performance Auto Group Full time US$55,000 per year

    Description Position at Performance Auto Group Drive for Excellence   Looking to join a fast-paced and an ever-expanding organization? Be a part of our dynamic team at Performance Auto Group    Performance Auto Group is currently seeking a Digital Advertising Specialist to join their super savvy, high paced Marketing team.This is a full-time remote...

  • Digital Communications Specialist

    1 week ago

    St. Catharines, Canada Iron Will Raw Inc. Full time

    **Company Overview** Iron Will Raw Inc. is a manufacturer of quality raw pet foods. As an industry leader in food safety in the pet food realm you’ll find yourself in a pristine, organized and technology advanced work environment. We are meticulous in all we do and are looking for team members who can contribute to our core values by adding value, passion...

  • Digital Advertising Specialist

    1 week ago

    St. Catharines, ON LR L, Canada Performance Auto Group Full time $55,000 per year

    Drive for ExcellenceLooking to join a fast-paced and an ever-expanding organization? Be a part of our dynamic team at Performance Auto GroupPerformance Auto Group is currently seeking a Digital Advertising Specialist to join their super savvy, high paced Marketing team.This is a full-time remote 14-month contract position with the expectation of on-site...

  • Paid Search

    7 days ago

    St. Catharines, Canada Performance Auto Group Full time

    A leading automotive group in Niagara Region is seeking a Digital Marketing Specialist to lead paid search and social media campaigns. The successful candidate will manage budgets, analyze performance data, and work collaboratively with regional marketing teams. Ideal applicants should have 1-3 years of experience in digital advertising and proficiency in...

  • Digital Brand Strategist

    2 weeks ago

    St. Catharines, Canada Napier Enterprises Full time

    _If you are passionate about shaping brands and thrive in a dynamic product distribution environment, we invite you to apply. _ **OPPORTUNITY DESCRIPTION** Napier Outdoors is searching for a creative, ambitious, and strategic-minded individual to join our growing team as a Digitial Brand Strategist. In this role, you will play a key part in shaping and...

  • Digital Marketing Manager

    4 days ago

    St. Catharines, Canada DOT & Company Full time

    **Digital Marketing Manager** LOCATION**:REMOTE** TYPE**:FULL-TIME POSITIONS OPEN** DOT & Company is a first of its kind, client account management agency. We partner with growing digital marketing agencies to provide best-in-class client communication and project management, acting as a liaison between the agency and their clients. We give the agency...

  • Digital Marketing Specialist

    4 days ago

    St. Thomas, Canada TagsforHope Full time

    **Location**: St. Thomas, Ontario **Salary**: $55,000 - $70,000 (based on experience) **Position Type**: Full-Time (On-Site) **Number of Openings**: 1 **About TagsforHope**: At TagsforHope, we're on a mission to create the world's leading pet accessories fashion brand. Marketing is at the heart of everything we do—connecting with our customers,...

  • Market Development Specialist

    1 week ago

    St. Catharines, Ontario, Canada 37be377c-01e0-4266-a3a3-0abdabfa7baa Full time $2,294,400 - $2,332,800 per year

    At the St. Lawrence Seaway Management Corporation, our people come first. We are proud to make a real difference by contributing to a sustainable and efficient transportation of goods. Applying to join our dynamic team will make you an ambassador for a seaway that is essential to everyone's daily life. Discover a workplace that promotes safety, diversity and...

  • Client Account Specialist

    2 weeks ago

    St. Catharines, Canada Napier Enterprises Full time

    **ABOUT NAPIER OUTDOORS** At Napier Outdoors, we blend innovation with adventure, crafting vehicle camping tents and outdoor gear that bring people closer to nature. As industry leaders, we are committed to pushing the boundaries in everything we do. We believe in fostering a culture of creativity and collaboration, empowering our team to think outside the...