Demand Generation Lead, Pressable

Demand Generation Lead, PressableThis position is posted by Jobgether on behalf of a partner company. We are currently looking for a Demand Generation Lead, Pressable in Canada.This role is responsible for leading the full-funnel demand generation strategy and execution to drive qualified pipeline and revenue growth. You will plan, launch, and optimize campaigns across multiple channels, including email, paid media, webinars, events, and partner activations, ensuring alignment with sales and product priorities. The position requires hands-on execution combined with strategic thinking, managing the campaign calendar, ABM initiatives, competitive campaigns, and pipeline reporting. You will collaborate closely with cross-functional teams, including Sales, Product Marketing, Marketing Operations, and agencies, while leveraging AI tools to enhance efficiency, insights, and creative testing. This role is ideal for a results-oriented marketer who thrives in a fast-paced, autonomous environment, balancing creativity, analytics, and operational discipline. The successful candidate will shape how the company engages target audiences and drives measurable business impact.Accountabilities:Own the campaign calendar, planning and sequencing campaigns to support ICP focus, product priorities, and sales objectivesDesign and execute segmented and ABM campaigns for high-value accounts and key buyer segmentsLead end-to-end campaign execution across paid media, email, content, webinars, events, and sales enablementRun competitive and tactical campaigns to support sales motions, win-back initiatives, and pipeline accelerationCollaborate with Sales to ensure campaigns are actionable and drive follow-up, personalization, and opportunity progressionMonitor and analyze campaign performance, optimizing based on KPIs such as MQLs, SQLs, conversion rates, pipeline value, and CACManage timelines, dependencies, and cross-functional stakeholders to ensure campaigns launch on time and on brandUtilize AI tools to accelerate audience research, creative iteration, personalization, and performance analysisRequirements:46+ years of experience leading integrated demand generation campaigns in B2B SaaS or similar environmentsDemonstrated experience owning campaign calendars tied directly to pipeline and revenue outcomesExpertise planning and executing multi-touch campaigns from awareness to sales handoffExperience with ABM, vertical campaigns, or sales-aligned demand programs targeting priority accounts or segmentsComfortable running competitive and tactical campaigns in fast-moving marketsStrong project management skills, capable of managing agencies, timelines, and stakeholders while remaining hands-onProficiency in leveraging AI to improve campaign velocity, creative quality, and insightsExcellent written and verbal communication skills, with the ability to influence cross-functional teamsBenefits:Competitive salary range: $110,000 to $140,000 USDFlexible remote work with home office setup and coworking allowancesHealth benefits, including 99% paid medical, dental, and vision for US-based staff401(k) matching for US-based staffPaid life and disability insurance for US-based staffOpen vacation policy and support for professional development (books, conferences, learning opportunities)Opportunity to shape marketing strategy and influence pipeline and revenue growthWhy Apply Through Jobgether?We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.We appreciate your interest and wish you the best Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.#LI-CL1PIdcb5fd2e90ac-30511-39475159