Marketing Specialist

About this Opportunity The University of Victoria is one of Victoria's largest employers and one of Canada’s best diversity employers. Together we are more than 5,000 dedicated faculty, librarians and staff supporting the University of Victoria’s diverse academic programs, world-class research and commitment to civic engagement. The salary range for this position is: Recruitment range: $75,755 - $83,525 starting salary determined by the PEA Collective Agreement. Performance range: $98,528 salary range ceiling is available through annual performance increases. Job Summary Mandate The Marketing Specialist supports the Faculty of Engineering and Computer Science (ECS) in advancing its student recruitment, fundraising, and partnership goals through targeted marketing initiatives. By developing compelling content and campaign materials, the role promotes ECS programs, shares impact stories, and enhances awareness among prospective students, alumni, and external partners.  As a key contributor to the Faculty’s advancement efforts, the Specialist helps connect internal initiatives with external audiences to support engagement and revenue generation. The position reports operationally to the Dean and functionally to the Senior Development Officer. Objectives Develop and execute integrated marketing campaigns that align with ECS’s strategic priorities and contribute to student recruitment, donor engagement, and partnership growth. Create accessible, compelling, and platform-appropriate content that showcases the distinct identity and impact of ECS. Strengthen engagement with prospective students, alumni, and external stakeholders through effective storytelling, digital marketing, and event promotion. Collaborate across ECS units and with central UVic teams to ensure messaging consistency, brand alignment, and coordinated communication efforts. Monitor the performance of campaigns and marketing initiatives, using insights to refine strategies and improve engagement outcomes. Job Requirements This position requires a level of education, training, and experience equivalent to an undergraduate degree in marketing, communications, journalism, or a related field, plus a minimum of five (5) years of relevant experience in marketing, communications, or stakeholder engagement. An equivalent combination of education, training, and experience may be considered. Knowledge, Skills, and Abilities Demonstrated ability to develop and execute integrated marketing campaigns. Exceptional writing, editing, and storytelling skills across formats and platforms. Experience creating marketing materials for recruitment, fundraising, or public engagement. Strong knowledge of social media strategy, website content management (e.g., Cascade or WordPress), and email marketing tools. Ability to work independently and collaboratively with diverse teams and stakeholders. Project management skills and ability to balance multiple priorities and deadlines. Commitment to inclusive, accessible, and equity-informed communications practices. Experience working in or with post-secondary institutions is an asset. Territory Acknowledgement: We acknowledge and respect the Lək̓ʷəŋən (Songhees and Xʷsepsəm/Esquimalt) Peoples on whose territory the university stands, and the Lək̓ʷəŋən and WSÁNEĆ Peoples whose historical relationships with the land continue to this day. Equity Statement: UVic is committed to upholding the values of equity, diversity, inclusion and human rights in our living, learning and work environments. In pursuit of our values, we seek members who are eager to actively participate in that shared responsibility. We actively encourage applications from members of historically and systemically marginalized groups. Accessibility Statement: If you anticipate needing accommodations for any part of the application and hiring process contact: uviccareers@uvic.ca Any personal information provided will be maintained in confidence. What UVic Offers: To learn more click here