Specialist Brand and Marketing F/H

1 week ago


Vaughan, Canada Lankin Investments Full time

Lankin Investments is a premier Canadian real estate investment and asset management firm with over 15 years of success in acquiring, managing, and operating multi-residential properties nationwide. The company’s achievements in real estate have laid the groundwork for growth in complementary businesses, enhancing their comprehensive real estate platform. Lankin Investments prioritizes a people-first culture, fostering an environment that supports personal and professional development for all team members. CRM Administration & Optimization Manage and maintain all aspects of the HubSpot CRM, including contacts, companies, pipelines, workflows, lists, and properties. Ensure data integrity through regular audits, deduplication, and process enforcement. Optimize CRM processes to improve usability, adoption, and accuracy across departments. Build, test, and manage automated workflows for lead nurturing, lifecycle management, and customer communication. LinkedIn, Salesforce, Google Ads, reporting platforms). Track key performance metrics such as lead generation, funnel conversion, campaign ROI, and customer acquisition cost. Provide insights and recommendations to enhance marketing and sales performance. Manage marketing assets, templates, and workflows within HubSpot. Ensure compliance with data privacy and email marketing regulations (CASL, GDPR, etc.). 2–4+ years of experience managing HubSpot CRM and Marketing Hub (Pro or Enterprise level preferred). ~ Strong understanding of CRM architecture, automation logic, and reporting. ~ Experience with data management, integrations, and marketing analytics. ~ Proficiency in Excel/Sheets and comfort interpreting data and metrics. ~ HubSpot certifications (Marketing Software, Sales Hub, Reporting, Operations Hub) are a plus. We offer a competitive compensation package, including performance-based incentives, the ability to invest in our funds, comprehensive health benefits, and opportunities for professional growth and development. Join us in our mission to create lasting value for our investors and make a positive impact on the communities we serve.


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