Marketing Specialist

**Marketing Specialist** **Reporting to: Director of Digital & Brand Strategy** **Your Impact** **Marketing Campaign Process Management**: - Implement and manage end-to-end marketing campaigns. - Support market research to identify trends and opportunities. - Support leads in monitoring and analyzing campaign performance metrics, adjusting strategies as needed. - Evaluate team capacity and workload to optimize resource allocation. - Work closely with graphic designers and other creative professionals to enhance the visual appeal and impact of digital and physical assets. **Support Digital Marketing and Customer Service**: - Assist in creating and optimizing digital marketing content. - Oversee customer service effort, ensuring prompt and effective responses. - Support market research to identify content trends and preferences, ensuring that all digital content aligns with the company's brand voice and resonates with the target audience. - Support SEO best practice implementation to optimize digital content for search engines, enhancing discoverability and driving organic traffic. **Social Media Management**: - Collaborate with the agency for consistent online brand representation. - Develop and execute social media strategies to enhance brand visibility. - Create engaging and shareable content for various social media platforms. - Lead the social media agency relationship - Monitor social media channels, respond to comments, and manage online communities. **Collaborate with Partnerships and Grassroots Marketing Team**: - Cultivate and maintain relationships with partnerships team for collaborative campaigns. - Participate in grassroots marketing initiatives, events, and community outreach. - Leverage partnerships to amplify brand visibility and drive engagement. **Team Lead for the "Center of Excellence"**: - Provide leadership and direction to the team, ensuring alignment with company goals. - Oversee project timelines, resource allocation, and ensure successful project delivery. - Participate as a member of the Continuous Improvement Team as the key stakeholder to Foster a culture of innovation, continuous improvement, and knowledge sharing **Additional Responsibilities**: - Data Analysis: Utilize analytics tools to derive insights and make data-driven marketing decisions. - Budget Management: Work within allocated budgets, tracking expenses and optimizing spending. - Cross-Functional Collaboration: Collaborate with sales, product, and other departments to ensure integrated marketing strategies. - Market Trends Monitoring: Stay abreast of industry trends and competitor activities to inform marketing strategies. **Core Competencies**:* - **Strategic Thinking**: Ability to think strategically and align marketing efforts with overall business objectives. - **Communication Skills**: Excellent verbal and written communication skills, with the ability to convey complex ideas clearly and concisely. - **Team Collaboration**: Proven experience in working collaboratively with cross-functional teams and building positive working relationships. - **Project Management**: Strong project management skills, with the ability to effectively prioritize tasks and meet deadlines. - **Social Media Expertise**: Proficient in social media platforms, trends, and community management. - **Innovative Mindset**: Demonstrated creativity and innovation in developing marketing strategies and campaigns. **Requirements**:* - Bachelor's degree in marketing, Business, Project Management or a related field. - 3-4 years of proven experience in marketing campaign management. - Experience working in an agency or in a project management role - Familiarity with digital marketing strategies and tools. - Strong leadership and team management skills. - Excellent organizational and multitasking abilities. - Knowledge of the student market and experience in marketing to this demographic is a plus. **Here’s what SPC offers**:* - VIP SPC Membership: Enjoy Student-Style Shopping - Time Off: Recharge with Vacation and Personal Days - Comprehensive Health Benefits: Including Health Spending Account, Lifestyle Spending Account, Dental, Drug, Travel, and Group Insurance Coverage - SPC University: Enhance your skills with a corporate Coursera subscription - Social Connections: Engage in Company-Sponsored Events, both virtual and in-person - Early Fridays, Every Friday: Embracing a perpetual summer vibe **How we work**:* You aren’t just valued for your experience and skillsets, but equally for your growth mindset and attitude. We work as a flat organization, working collaboratively as a team and showing up every day as our authentic selves. Our team knows that creative solutions require a diverse approach to thinking and life experiences.