B2B Marketing Manager

7 days ago

toronto, Canada MILLIONS.co Full time

About MILLIONS & You

Are you a marketer who loves building campaigns for disruptive, innovative products? Do you love sports, athletics and digital marketing? Do you want to create a billion dollar brand and own part of it in the process? Do you want to change the sports world forever?  Does lead gen, product marketing and demand gen get you pumped? 


MILLIONS.co is a social commerce and media platform connecting the sports world. The platform works with over 6,000 athletes, sports creators & podcasts, gyms, and sports event PPVs to help them build a brand, a channel, leverage fanbase into revenue, and connect with brands and sponsors. The company is based in Toronto, ON.


Role Description:

This is a full-time on-site role for a B2B Marketing Manager at MILLIONS.co in our Toronto, ON office. The Marketing Manager will be responsible for developing and executing B2B marketing strategies which include:


  • Campaigns: Building end to end campaigns that convert to leads and revenue for B2B products 
  • Product Marketing:   Working with the product team to market new products, features and use cases of the MILLIONS platform. 
  • Content Marketing : Managing and leveraging content marketing initiatives that drive leads. Managing webinars, digital events and streams to drive business results. 
  • GTM Strategy: Working the executive team on strategy, messaging and growth initiatives. 
  • Channel marketing execution:   Channels: Email, Social, Web, Event, Content 
  • Bonus: Ever built a viral marketing campaign? Ever worked in PLG (product lead growth) or built a viral loop? You’ll have all those opportunities at MILLIONS. Bonus if you’ve done it 


MILLIONS B2B Products:

A key MILLIONS product is a B2B Campaign Manager sitting on top of an extensive talent and media network. Your key area of focus will be driving leads to the self-serve Sports Marketing Campaign Manager where brands can create and execute on marketing campaigns end to end. 


The other key B2B product is our Pay-Pay-View streaming + content marketing platform build for event owners/promoters. MILLIONS has over 500 active customers and is becoming the global standard in paid sports streaming. Your job will be to bring this product to the world at an accelerated pace. 


Qualifications:

  • Experience in B2B marketing ideally in a SaaS company and are familiar with content marketing, product marketing and demand generation
  • Ability to execute an end to end marketing campaign. Identify buying persona, building target list, creating campaign assets and executing. 
  • Copywriting, content creation and creativity skills. 
  • Excellent communication and interpersonal skills
  • Email marketing expertise, including sequencing, developing marketing emails and sales email campaigns
  • Digital marketing expertise, including funnel optimization and ad optimization
  • Ability to work collaboratively in a fast-paced environment
  • Bachelor's degree in Marketing, Business, or related field
  • Knowledge of the influencer marketing or sports industry is a plus


Opportunity Knocks at MILLIONS 

Our founders have built billion dollar companies and revolutionized sport tech. We have a celebrity co-founder Bruce Buffer from the UFC. Joining MILLIONS comes with:


  • Base Salary: $70k 
  • Stock Options (ownership in the company) 
  • Bonus Compensation
  • Room for growth to: Director or VP Level (with epic success) 
  • Working with the world's biggest athletes, events and sports organizations. 
  • Participate in board presentations and meet some of the biggest investors in the world. 
  • Have incredible impact in building a brand, a business, a global enterprise. 


To Apply:


  • Submit a cover letter with your marketing story / journey with examples of successful campaigns that have generated huge outcomes.
  • Highlight any cool viral moments you created or product lead growth initiatives that created success. 

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