Head of Campaign Insights

1 month ago

Toronto, Canada eBay Full time
Job Description

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the opportunity:
It is an exciting time to be part of the Global Consumer Insights team We continue to expand as consumer-centricity is core to eBay’s strategy. Come join us as we continue to build a world-class function at eBay.

We are looking to hire a Head of Campaign Insights to lead eBay’s campaign insights team Building our brand is core to eBay’s purpose and this role sits right in the heart of it all. This role will report to the Director of Consumer Insights, Marketing & Financial Services.

What you will accomplish:

  • Lead a global team of Insights practitioners, with a dedicated focus on coaching and development.

  • Oversee all campaign development research and campaign measurement across various targets and categories.

  • Partner closely with Brand teams across markets to provide thought partnership and consumer-centric recommendations, continuing to push towards winning creative that connects with consumers.

  • Synthesize and continuously issue best practices and campaign takeaways to further continuous improvement mindset.

  • Present campaign learning, data, recommendations in Senior Leadership forums, always showing up as the consumer in the room.

  • Oversee brand health tracking across markets; workshop findings and recommendations with Marketing and Product teams to continue building the eBay equity.

  • Work closely with the GCI Leadership Team on specific initiatives and presentations.

  • Build strong relationships and influence throughout the Growth organization.

What you will bring:

  • 10+ years of related work experience in a Consumer Insights role, with a passion for brand-building and building consumer-obsessed organizations.

  • 8+ years leading campaign development research and measurement is required, including Extensive experience managing global qual and quant studies.

  • 5+ years in people development. Someone who loves developing and coaching others to help them realize their full potential.

  • Positive can-do, flexible attitude, understanding that the role is fast paced with tight timelines, ready to jump in and implement research alongside the team in a hurry, and resilient and adaptable in the face of changing plans or timelines.

  • Collaborative approach, with the ability to form strong cross-functional relationships at all levels, gain alignment from partners and manage healthy conflict.

  • Excellent communicator, with experience presenting to Senior level business partners.

  • Curious mindset with a passion for uncovering the “why”, and a deep understanding of and empathy for the consumer.

  • Experience in connecting the dots from disparate data to bring clear, insightful syntheses that drive business growth.

  • Expertise in working efficiently and effectively in a highly matrixed Global organization.

  • Excellent analytical, decision-making, negotiation, and problem-solving skills.

  • Bachelor’s Degree in Market Research, Marketing, Statistics, Economics, or related field. Advanced Degree or equivalent experience highly desirable. Bonus points if you love advertising

Please see the Talent Privacy Notice for information regarding how eBay handles your personal data collected when you use the eBay Careers website or apply for a job with eBay.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.

Jobs posted with location as "Remote - United States (Excludes: HI, NM)" excludes residents of Hawaii and New Mexico.

 

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