Head of Omnichannel Customer Insights
3 weeks ago
Knix is a leading intimate apparel and activewear brand redefining the industry with innovative products and community-driven initiatives. With a strong presence in North America and a growing global footprint, we empower customers to be unapologetically free.
As Head of Omnichannel Customer Insights, you will spearhead a high-performing team driving customer engagement and business growth across our retail landscape. In this influential role, you'll combine expertise and oversee teams in Data Analytics, Data Science, and Business Insights, working closely with marketing and commercial teams to shape the future of customer acquisition and loyalty programs.
Key Responsibilities:- Develop and implement data-driven strategies to enhance customer engagement and optimize loyalty programs, aligning with omnichannel retail goals.
- Lead a team of data analysts, data scientists, and business insights professionals, fostering innovation, collaboration, and growth.
- Select and integrate software solutions to enable value creation through better marketing investment decision-making.
- Analyze customer behavior to identify growth opportunities and optimize experiences, driving increased participation.
- Implement attribution models to assess marketing campaign impact across channels and optimize spend.
- Lead initiatives to analyze customer cohorts' behaviors and enhance personalized marketing to improve customer experiences in collaboration with UX/UI teams.
- Define KPIs, monitor performance, and report insights to executive leadership, supporting data-driven decision-making.
- Conduct market and competitor analysis to inform strategic decisions and maintain a competitive edge.
- 7-10 years of experience in data analytics, data science, and BI within a DTC business, with experience in a leadership capacity at the Director level.
- Extensive experience leading analytics, data science, and business insights teams within omnichannel retail.
- Proven leadership ability to build, manage, and develop high-performing teams.
- Strong command of analytics tools, attribution modeling, and loyalty program optimization techniques.
- Deep understanding of digital analytics and applying data science to solve business challenges.
- Excellent communication skills, translating complex data concepts into actionable business strategies.
- Proficient in statistical methods, Python, and R.
- Proven ability to organize work, follow-through, and manage internal customers.
The estimated salary for this role is $145,000 - $160,000 per year, based on industry standards and market research. If you're passionate about leveraging data insights to drive business growth and customer engagement, we encourage you to apply for this exciting opportunity.
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