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Senior Product Marketing Manager
2 months ago
Fresche Solutions Inc is seeking a highly skilled Senior Product Marketing Manager to lead go-to-market strategies for product activations and adoption of our software product portfolio.
About the Role:- Develop and execute product positioning, value propositions, and compelling messaging that resonates with the target audience.
- Plan and execute product launches and supporting campaigns from development to measurement and reporting to drive conversions, adoption, and retention.
- Work closely with marketing team counterparts across demand gen, content, and brand to craft and execute product cross-sell and upsell campaigns for our business units.
- Develop high-value content, including sales decks, solution briefs, pitch decks, battlecards, guides, education sessions, demos, explainer videos, customer case studies/references, and use-cases.
- Be the market eyes and ears through customer and competitive insights to influence our product and marketing strategies.
- Support partner marketing initiatives with development of content for the partner channel.
- 7+ years of product marketing experience with a B2B SaaS company.
- A proven track-record of creating and executing product launches and marketing programs that generate subscription revenue.
- Demonstrated experience in executing product cross-sell and upsell campaigns to grow revenue and support customer retention.
- Superior storytelling and writing skills translating product and technical concepts into value propositions and messaging, content, and presentations that deliver business impact.
- Naturally curious and creative in uncovering market insights and customer journeys.
- Highly proficient or experience with Product Marketing principles. Certification in Pragmatic Marketing or SiriusDecisions Product Marketing is an asset.
- A data-first and agile approach to product marketing campaigns.
- Proficiency in Asana is an asset.
This is a full-time and permanent position. We are always looking for highly motivated, energetic, creative individuals who work well in a fast-moving team environment and are committed to excellence.
