Digital Marketing Strategist for Banking Product Launch
3 days ago
A successful Digital Marketing Strategist is required to drive the launch of a banking product. The ideal candidate will develop and execute a comprehensive go-to-market strategy, leveraging marketing expertise and business acumen to maximize brand awareness and customer acquisition.
About the Role:
This key position will define and own the digital marketing growth strategy for the product, including audience and activation strategies. The successful candidate will lead workstreams in support of the Go-To-Market strategy and product launch, developing and managing BAU programs and marketing strategies after product launch.
Requirements:
* 3-5 years of experience in product launch and go-to-market strategy
* Strong competency in strategy, product marketing, and go-to-market activations
* Excellent creative and media planning skills
* Content strategy, curation, and execution expertise
* Product growth and customer acquisition track record
* Campaign management skills
* Previous banking experience is desirable
What We Offer:
* Competitive salary range: $80,000 - $110,000 per annum
* Opportunity to work on high-profile banking projects
* Collaborative and dynamic team environment
* Professional development and growth opportunities
How to Apply:
Interested candidates should submit their most up-to-date resume, including contact details. Prakash, the recruiter in charge of this role, looks forward to reviewing your application.
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