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Digital Campaign Manager

1 week ago

Toronto, Ontario, Canada Rakuten Kobo Full time

About the Job:

Rakuten Kobo Inc. is looking for a talented Digital Campaign Manager to join our CRM team, focusing on growing the email channel revenue.

This role requires strong analytical and data-driven marketing techniques, utilizing personalization, segmentation, and A/B testing.

The ideal candidate will have a proven track record of success in building email and push campaigns, a keen attention to detail, and excellent project management and communication skills.

Main Responsibilities:

  • Manage the email & push campaign calendar, working cross-functionally with departments to highlight best-performing content and devices.
  • Bespoke projects end-to-end, collaborating with Creative, Marketing Delivery, and Analytics teams for best-in-class creative and data-driven results.
  • A/B testing plan and process, ensuring always-on testing approach.
  • Campaign performance analysis, insights, and recommendations for internal and external stakeholders.