Marketing Director

6 days ago


Vancouver, British Columbia, Canada Tbwa ChiatDay Inc Full time
About Later

Later is a leading social media management platform, founded on two successful stories in 2014: Mavrck and Later. The company offers partnerships and integrations with major social platforms, including Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

In 2024, Mavrck and Later merged to form a unified business, aiming to enable the world to make a living with their creativity. This mission led to the development of the Social Revenue Platform.

Job Description

We are seeking a creative leader to help build our brand and lead our creative team. As a Creative Director, you will be responsible for driving the company's creative vision through strategic approaches that incorporate digital, print, and video campaigns.

You will work closely with marketing leadership to determine the creative direction of a brand or project, manifesting that vision through integrated campaigns tailored to appeal to our target audience.

  • Understand our target audience, market trends, business objectives, and outcomes to support marketing strategies with stakeholders.
  • Use your knowledge of the sales cycle, content marketing, and marketing funnels to streamline creative deliverables/processes for sales enablement and marketing tactics.
  • Identify opportunities for cross-selling and upselling via design and layout that support business growth through acquisition, lead nurturing, lead management, feature releases, and retention.

The ideal candidate will have experience designing for digital, web, and print properties, as well as a strong portfolio demonstrating a track record of successful design projects.

As a Creative Director, you will provide strategic direction to the creative team, fostering collaboration and promoting best practices to drive design excellence.



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