Strategic Marketing Director

4 weeks ago


Old Toronto, Canada Bloom Canada Full time

Bloom Canada is a pioneering community that empowers adults 50+ to learn, connect, and redefine their lives. Our mission is to challenge traditional aging narratives and redefine retirement.

We're on a mission to change the way people think about retirement. Unlike traditional retirement planning, which focuses on finances, we want to help individuals prepare for the mental, social, physical, and spiritual aspects of this new phase of life.

We're looking for a seasoned marketing professional to join our team. As a Strategic Marketing Director, you'll be responsible for developing a comprehensive marketing strategy that includes demand generation, brand, product marketing, customer marketing, and content marketing.

Key responsibilities include:

  • Developing and executing a holistic marketing strategy that drives growth and brand awareness
  • Leading the marketing team to deliver on marketing objectives
  • Collaborating with cross-functional teams to drive business results
  • Establishing clear KPIs and processes for reporting on marketing effectiveness

We're looking for someone with 5+ years of experience in marketing, preferably in a high-growth SaaS company. You should have a proven track record of developing and executing successful marketing strategies, as well as experience in team leadership and coaching.


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