Creative Director

1 month ago

Toronto, Ontario, Canada Accoravillage Full time
{"title": "Art Director", "description": "Drive Creative Vision

Roots Canada is seeking an experienced Art Director to collaborate with cross-departmental leaders and drive the creative vision of the brand. This role will be responsible for managing a team of talented graphic designers, having a strong understanding of the Roots brand DNA, and bringing a clear point of view while leading, mentoring, and inspiring their team and partners across the business.

Key Responsibilities
  • Collaborate with cross-departmental designers, partners, and leaders each season to drive the direction, development, and execution of graphic concepts, logos, branding, and packaging.
  • Structure and encourage the team to regularly conduct thorough online research and attend market comparative shopping to evaluate the competitor landscape and to enhance our inspirational design inputs.
  • Develop strategic assortment planning throughout the design process, ensuring the team fully considers line plans, price points, and attributes the most effective graphic techniques and applications to reflect consumer needs for each particular collection or program.
  • Collaborate on seasonal concepts and translate them into clear graphic direction and trend-relevant designs for all departments, including Apparel (Adults & Kids), Accessories, Leather, and General Store product, whilst seeking to maintain a cohesive brand voice across all commodities.
  • Evaluate, define, and evolve clear processes for artwork commenting and communication with both internal and external teams.
  • Work closely with Print and Packaging designers to develop seasonal branding, trims, and packaging across all commodities.
  • Lead and support a team of Senior Designers, Designers, and Associate Graphic Designers to ensure projects are successfully completed in a timely manner and adhere to the Seasonal Product calendar deadlines.
  • Work closely with the Art Director and creative team in Marketing to ensure consistent brand expression across product and customer communication.
  • Travel to domestic and international trade shows and vendors, as required.
Requirements
  • 10+ years of experience in Graphic Design and/or related roles such as Apparel Design, Branding/Art direction, including 4+ years in a leadership or managerial role.
  • Strong knowledge and experience of various graphic production processes (print techniques, applique, embroidery, washes, etc.).
  • Packaging or Apparel production knowledge is considered a strong asset.
  • Extensive knowledge in Adobe Creative Suite (InDesign, Illustrator, and Photoshop).
  • Functional working knowledge of Microsoft Office (Outlook, Teams, PowerPoint, Word, and Excel).
  • Experience in 3D software is an additional asset.
About Roots Canada

Founded in 1973, Roots Canada is a publicly held Canadian lifestyle brand that sells apparel, leather bags, small leather goods, footwear, and active athletic wear with over 100 retail stores in North America and Asia.

", "lang_code": "en"}

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