Marketing Strategist

5 days ago


Ottawa, Ontario, Canada Cavell Risk, Inc. Full time
Job Description

The Cavell Risk, Inc. is seeking a highly skilled Marketing Manager to play a pivotal role in shaping the company's brand presence and driving business growth. As a key member of the marketing team, you will be responsible for developing and executing strategic marketing initiatives that engage our target audience and drive results.

Key Responsibilities
  • Develop compelling content for various marketing channels, including blogs, whitepapers, and case studies.
  • Collaborate with subject matter experts to create informative and engaging content.
  • Ensure content aligns with brand messaging and resonates with the target audience.
  • Develop and implement social media strategies to enhance brand visibility and engagement.
  • Create and curate compelling content for various social media platforms.
  • Monitor social media analytics to track performance and adjust strategies accordingly.
  • Create visually appealing and impactful presentations (decks) for internal and external use.
  • Collaborate with key stakeholders to gather information and insights for effective presentation content.
  • Ensure consistency in branding and messaging across all presentations.
  • Manage and update the company website to ensure it reflects current branding and messaging.
  • Collaborate with web developers to implement improvements and new features.
  • Monitor website analytics to identify opportunities for optimization.
  • Plan, organize, and execute both virtual and in-person events to promote brand awareness and engagement.
  • Collaborate with cross-functional teams to ensure seamless event execution and alignment with marketing objectives.
  • Evaluate and report on the success of events, recommending improvements for future initiatives.
  • Oversight of the administration of the Customer Relationship Management (CRM) system.
  • Ensure accurate data entry, track customer interactions, and implement CRM best practices.
  • Collaborate with the sales team to optimize CRM usage for customer engagement.
  • Conduct market research to identify industry trends, competitive landscape, and customer needs.
  • Analyze market data to provide insights that inform strategic decision-making.


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