Creative Strategy Director

7 days ago


Thunder Bay, Ontario, Canada MLS Soccer league Full time
Key Responsibilities
- Spearhead the creation of innovative brand narratives, campaign concepts, and messaging frameworks that drive brand growth, engagement, and cultural relevance.
- Serve as the lead strategic liaison between creative, marketing, and external partners, aligning business goals while pushing creative boundaries.
- Uphold and evolve MLS's brand identity, ensuring consistency of tone, voice, and visual storytelling across all platforms and initiatives.
- Provide strategic direction to the cross-functional marketing org, creative team, and external agencies and partners to ensure a cohesive and impactful execution of creative ideas that resonate and grow the MLS brand and fandom.

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