Head of Content Strategy
5 days ago
At Relay Financial, our mission is to empower small business owners by providing a collaborative money management platform. Our vision is to become the leading business banking solution for U.S.-based small businesses.
The Head of Content Strategy will be responsible for developing and executing a comprehensive content strategy that drives meaningful growth in registrations and approvals, high-quality lead capture, product utilization, and increased brand awareness.
This role requires a creative storyteller who can craft a narrative that resonates with customers and stands out in the market. The ideal candidate will have 10+ years of content marketing experience and a proven track record of driving measurable, impactful bottom-line growth.
The Head of Content Strategy will lead a team of content managers working in cross-functional groups to create impactful content across various platforms, including digital, blogs, newsletters, webinars, video, social media, print, and experiential.
Key Responsibilities:
- Develop and execute a comprehensive content strategy that aligns with Relay's company goals and objectives.
- Lead a team of content managers to create impactful content that drives meaningful growth in registrations and approvals, high-quality lead capture, product utilization, and increased brand awareness.
- Analyze data to measure the impact of content work and use insights to iterate on content tactics and initiatives that drive greater outcomes.
- Maintain content quality, integrity, and consistency across all marketing channels and touchpoints.
- Manage and coordinate external resources, such as freelance writers, designers, or agencies, to ensure timely delivery of high-quality content.
Requirements:
- 10+ years of content marketing experience.
- Proven track record of driving measurable, impactful bottom-line growth.
- Creative storytelling skills with the ability to craft a narrative that resonates with customers and stands out in the market.
- Strong analytical skills with the ability to analyze data and make informed decisions.
- Excellent leadership and communication skills with the ability to manage a team and collaborate with cross-functional groups.
We Offer:
- A competitive salary and equity package.
- A comprehensive health benefits package.
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