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Media Strategy Lead
2 months ago
We are seeking an experienced Media Strategy Manager to join our team at Sky. As a key member of our Media Strategy department, you will play a critical role in shaping the marketing strategy for our brands.
Key Responsibilities- Competitor Analysis: Conduct in-depth analysis of competitor media strategies, including spends, media channel usage, and campaign creatives. Provide actionable insights based on market trends and competitor marketing activities to inform our media strategy.
- Design Measurement Frameworks: Develop and implement comprehensive measurement frameworks for evaluating the performance of media campaigns, ensuring alignment with overall business objectives and strategic goals. Establish clear metrics and KPIs for different media channels, enabling precise tracking and analysis of campaign effectiveness across various platforms.
- Media Channel Expertise: Possess a strong understanding of media KPIs and their implications on campaign outcomes, applying this knowledge to optimize media planning and our test and learn program. Stay up to date with the latest trends and developments across media channels, leveraging this expertise to recommend the most effective way to achieve campaign objectives.
- Stakeholder Engagement: Act as the primary point of contact for senior stakeholders, addressing inquiries and providing detailed performance reports. Communicate complex media strategy concepts in an accessible manner to non-technical stakeholders.
- Project Management: Lead and manage multiple strategic projects simultaneously, ensuring timely delivery and alignment with strategic goals. Work autonomously to prioritize workload, balancing long-term strategic projects with urgent tasks.
- Proven Experience: Proven experience in media strategy, campaign analytics, growth marketing, or a similar role within a consumer brand or agency setting.
- Analytical and Quantitative Skills: Excellent analytical and quantitative skills, with the ability to interpret complex data and translate it into actionable insights.
- Communication Skills: Strong verbal and written communication skills, with the ability to present data-driven insights to senior stakeholders clearly and convincingly.
- Stakeholder Management: Experience in managing senior stakeholder relationships and influencing decision-making processes.
- Problem-Solving: Comfortable with ambiguity and capable of developing innovative solutions to complex problems.
Sky is a leading media and entertainment brand, committed to delivering exceptional customer experiences. Our Media Strategy department plays a critical role in shaping the marketing strategy for our brands, and we are seeking a talented Media Strategy Manager to join our team.
What We Offer- Opportunity to Impact: The opportunity to significantly impact Sky's media strategy and contribute to the success of our marketing initiatives.
- Collaborative Environment: A collaborative and dynamic work environment, with a team of experienced professionals who are passionate about media strategy.
- Professional Development: Opportunities for professional development and growth, with a focus on developing your skills and expertise in media strategy.
