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Senior Manager, Market Strategy Lead

1 month ago

Mississauga, Ontario, Canada Arterra Wines Canada, Inc. Full time
Job Title: Senior Manager, Market Strategy

At Arterra Wines Canada, we are seeking a highly skilled Senior Manager, Market Strategy to lead our commercial strategy and drive profitable growth of our Agency partnership.

Key Responsibilities:
  • Create and implement annual and long-term commercial strategies for the Agency portfolio, including portfolio management, pricing, promotion, shelving, and distribution.
  • Develop and maintain a deep understanding of the financial profile of our product portfolio, including key drivers of profitability, to optimize and prioritize strategies.
  • Act as the voice of the customer and regions, ensuring strategies align with customer priorities and opportunities.
  • Own market coherency between all regions and channels, creating brand and product guardrails for pricing and promotion.
  • Responsible for the promo trade envelop, allocating between region and brand to maximize total enterprise ROI.
  • Review promotional calendars, delivering promo optimization and working with Marketing and Agency partners to understand consumer behavior.
  • Own business review routines, reporting to internal and external stakeholders, providing insights and creating action plans to deliver business objectives.
  • Identify market trends, competition impact, and white space analysis, driving innovation business cases and long-term brand development.
  • Coach and develop a team of 10 people, increasing productivity and responsibility.
What We Offer:
  • Competitive salary and bonus
  • Benefits and Pension Plan
  • Product Allowance
  • An organization that cares about Corporate Social Responsibility
  • Tuition reimbursement
  • Training & Development Programs
  • An opportunity to learn about the world of wine

COMPENSATION: Budgeted Range – $114,246-$147,848

The budgeted range takes into account several factors and qualifications that are considered in making compensation decisions, including experience, education, training, licenses, certifications, and other business and organizational requirements. Base pay is only one component of the total rewards offering at Arterra.