Senior Manager, Market Strategy Lead

2 weeks ago

Mississauga, Ontario, Canada Arterra Wines Canada, Inc. Full time

About the Role

Arterra Wines Canada, Inc. is seeking a highly skilled Senior Manager, Market Strategy to lead our commercial strategy and optimization efforts. This is a pivotal role that will drive the long-term profitable growth of our Agency partnership through establishing commercial strategy and optimizing revenue.

Key Responsibilities

  • Create annual and long-term commercial strategies for the Agency portfolio, including portfolio management, pricing, promotion, shelving, and distribution.
  • Develop trade investment strategies to optimize revenue and profitability.
  • Act as the voice of the customer and regions with our Partners and AWC leadership, ensuring strategies align with customer priorities and opportunities.
  • Own market coherency between all regions and channels by creating brand and product guardrails for pricing and promotion.
  • Responsible for the promo trade envelop, including allocating between region and brand to maximize total enterprise ROI.
  • Review promotional calendars, including depth and frequency by SKU, to deliver promo optimization.
  • Work with Marketing and Agency partner on planning activities, initiatives, and external agencies to understand consumer behavior and ensure our strategy is perceived well from a customer and consumer lens.
  • Own business review routines, reporting into both internal Review and external Agency Partner review, providing insights and creating action plans as needed to deliver business objectives.
  • Identify market trends, competition impact, and white space analysis.
  • Play a key role in driving innovation business cases and long-term brand development, including pack size definition, regular and promo prices, volumes forecasts, promotional mechanisms, strategy, and sales tool kit development and cascade to Sales teams in collaboration with other departments.
  • Coach and develop a team of 10 people (Region Manager and Sr Analyst Market Strategy & RGM) to become future Market Strategy & RGM leaders, increasing productivity and responsibility.

What We Offer

  • Competitive salary and bonus.
  • Benefits and Pension Plan.
  • Product Allowance.
  • An organization that cares about Corporate Social Responsibility.
  • Tuition reimbursement.
  • Training & Development Programs.
  • An opportunity to learn about the world of wine.

COMPENSATION: Budgeted Range – $114,246-$147,848

The budgeted range takes into account several factors and qualifications that are considered in making compensation decisions, including experience, education, training, licenses, certifications, and other business and organizational requirements. Base pay is only one component of the total rewards offering at Arterra.

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