Product Marketing Director

3 weeks ago

Old Toronto, Ontario, Canada Varicent Full time
About the Role

We are seeking a seasoned Product Marketing Director to join our team at Varicent. As a key member of our organization, you will play a critical role in furthering our key go-to-market initiatives and supporting product, marketing, and sales effectiveness.

Key Responsibilities
  • Develop and Execute Go-to-Market Strategies
    • Guide the development of differentiated positioning, messaging, and buyer personas to impact the development of compelling content to communicate value and support sales cycles.
    • Support the execution of go-to-market strategies and programs for assigned offerings.
  • Market Research and Analysis
    • Perform market, customer, and competitive research to segment the market, produce buyer insights, and identify new product opportunities.
  • Product Messaging and Positioning
    • Lead the development of new product/feature messaging and support product management teams in roadmap development.
  • Marketing Program Development
    • Support the development of marketing programs that drive awareness, engagement, and pipeline.
  • Collaboration and Leadership
    • Collaborate with cross-functional teams, including marketing, product management, engineering, sales, customer success, services, and ops teams.
    • Lead projects that align to corporate objectives and deliver clear, defined goals and outcomes.
Requirements
  • Experience
    • 10+ years of B2B technology experience, ideally in the sales performance management space.
    • Minimum of 5-7 years in product marketing roles.
  • Track Record
    • Ability to provide examples of go-to-market strategies and programs for prior roles in enterprise technology or service providers, with the corresponding impact to revenue contribution.
  • Education
    • Bachelor's degree in marketing or business, or bachelor's degree in computer science or engineering.
    • Master of Business Administration is ideal.
  • Skills
    • Natural, authentic storytelling ability.
    • Strong creation of new, impactful positioning and messaging.
    • Highly familiar with messaging frameworks and storytelling methodologies.
    • Clear, compelling written and verbal communications.
    • Collaborative, autonomous work style, and supportive team member.
    • Knowledge or direct experience with SPM technologies (Varicent and competitors).
    • Good eye for evaluating creative designs that will resonate with target buyers.
    • Open to experimenting with new approaches, testing hypotheses, and establishing KPIs that can help determine effectiveness.
    • Able to balance innovation against known and effective approaches.
    • Ability to analyze and interpret disparate datasets to derive insights; willingness to change direction based on results illustrated through analytics.
    • Significant project planning and management experience for cross-functional, metrics-driven projects.
    • Build relationships with functions outside of product marketing, including marketing, product management, engineering, sales, customer success, services, and ops teams.
    • Consensus building leadership style, decisive decision-maker, persuasive influencer.
    • Established relationships with the analyst community and other influencers (associations, thought leaders, partners, etc.).
Success Outcomes
  • 1-3 Months
    • Create/update product positioning and messaging for assigned offering(s).
    • Create and communicate project plans for aligning work to OKRs and key objectives.
  • 4-6 Months
    • Execution and demonstration of progress on top projects.
  • 7 Months & Beyond
    • At least one major initiative complete with metrics to demonstrate outcomes and impact.
    • Clear progress towards FY25 targets and goals for respective product responsibilities.

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