Digital Transformation Strategist
1 day ago
Job Overview
We are seeking a highly skilled Digital Transformation Strategist to join our team in Mumbai, India. In this role, you will be responsible for developing and leading our data and CRM strategies to drive digital transformation.
Key Responsibilities
- Set strategy and plans to achieve first-party data objectives, ensuring alignment with business goals and key performance indicators (KPIs).
- Partner with cross-functional teams to integrate first-party data capture in all activations and programs, both offline and online.
- Work closely with the agency on day-to-day project management and delivery, leveraging Martech stacks like Salesforce and Data Cloud.
- Meet KPIs on 1st party data acquisition and enrichment, delivering efficiency and business outcomes through data-driven marketing.
- Collaborate with the internal legal team to ensure compliance with data privacy and regulations.
- Develop a data-driven marketing campaign framework with the agency, managing process and execution.
Requirements
- 7+ years of experience in data-driven performance marketing, data analytics, and CRM strategy.
- Certifications/knowledge in Martech stacks, including Salesforce and Data Cloud.
- Experience working in airlines, retail, or BFSI industries is an added advantage.
- D2C project experience is a plus.
About Our Company
Colgate-Palmolive is a global consumer products company serving hundreds of millions of consumers worldwide. We offer a diverse range of brands and products across four core businesses: Oral Care, Personal Care, Home Care, and Pet Nutrition.
Benefits
- A competitive salary: ₹8,000,000 - ₹10,000,000 per year.
- Opportunities for career growth and development.
- A diverse and inclusive work environment.
- A commitment to sustainability and social impact.
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