Gift Card Marketing Specialist

3 weeks ago

St Jacobs, Canada Home Hardware Stores Full time
About the Role

We are seeking a highly skilled Gift Card Marketing Specialist to join our team at Home Hardware Stores. As a key member of our marketing team, you will be responsible for driving gift card sales through strategic marketing initiatives and partnerships.

Key Responsibilities
  • Develop and execute comprehensive annual marketing plans to drive gift card sales across various channels.
  • Implement targeted marketing campaigns and promotions to increase gift card adoption and usage.
  • Support the creation and implementation of the Gift Card Marketing Calendar.
  • Analyze market trends and customer insights to refine marketing strategies.
  • Forge partnerships with banking institutions, loyalty program providers, and affiliate programs to enhance gift card accessibility and incentives.
  • Support agreement negotiations and promotional opportunities with partners to drive incremental gift card sales.
  • Serve as the primary contact for dealers and B2B customers regarding gift card sales and promotions.
  • Develop tailored marketing materials and support programs to assist dealers in promoting gift cards effectively.
  • Manage contract renewals, amendments, and compliance to optimize partnerships and minimize risks.
  • Track key performance indicators (KPIs) related to gift card sales and marketing efforts.
  • Prepare regular reports and presentations for stakeholders to communicate outcomes and recommendations for improvement.
Requirements
  • Bachelor's degree in Marketing or Business with 3-5 years of experience.
  • Strong understanding and knowledge of Gift Card, Credit, or Loyalty programs is an asset.
  • Excellent communication, organizational skills, and accuracy.
  • Understanding of digital marketing.
  • Demonstrated ability to develop and execute successful marketing strategies.
  • Exceptional negotiation and contract management skills.
  • Ability to build productive business relationships with internal and external partners.
  • Experience developing and launching new programs.
  • Analytical mindset with proficiency in data and analysis tools and techniques.
  • Strategic thinker and a self-starter.
  • Detail-oriented with strong project management abilities.
  • Proficient use of Microsoft Office products.
  • Ability to work onsite three days a week at our corporate office.
About Us

Home Hardware Stores is a proudly Canadian company that values diversity and inclusion. We offer a comprehensive benefits package, competitive earnings opportunity, and a team that supports and includes our employees. If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply.

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