Gift Card Marketing Specialist

2 days ago

St Jacobs, Canada Home Hardware Stores Full time
Gift Card Marketing Specialist

We're seeking a skilled Gift Card Marketing Specialist to join our team at Home Hardware Stores. As a key member of our marketing team, you will be responsible for driving gift card sales through strategic marketing initiatives and partnerships.

Key Responsibilities:
  • Develop and execute comprehensive annual marketing plans to drive gift card sales across various channels (in-store, online).
  • Implement targeted marketing campaigns and promotions to increase gift card adoption and usage.
  • Support the creation and implementation of the Gift Card Marketing Calendar.
  • Analyze market trends and customer insights to refine marketing strategies.
  • Forge partnerships with banking institutions, loyalty program providers, affiliate programs, and brands to enhance gift card accessibility and incentives.
  • Support agreement negotiations and promotional opportunities with partners to drive incremental gift card sales.
  • Serve as the primary contact for dealers and B2B customers regarding gift card sales and promotions.
  • Develop tailored marketing materials and support programs to assist dealers in promoting gift cards effectively.
  • Manage contract renewals, amendments, and compliance to optimize partnerships and minimize risks.
  • Track key performance indicators (KPIs) related to gift card sales and marketing efforts.
  • Prepare regular reports and presentations for stakeholders to communicate outcomes and recommendations for improvement.
Requirements:
  • Bachelor's degree in Marketing or Business with 3-5 years of experience.
  • Strong understanding and knowledge of Gift Card, Credit, or Loyalty programs is an asset.
  • Excellent communication, organizational skills, and accuracy.
  • Understanding of digital marketing.
  • Demonstrated ability to develop and execute successful marketing strategies.
  • Exceptional negotiation and contract management skills.
  • Ability to build productive business relationships with internal and external partners.
  • Experience developing and launching new programs.
  • Analytical mindset with proficiency in data and analysis tools and techniques.
  • Strategic thinker and a self-starter.
  • Detail-oriented with strong project management abilities.
  • Proficient use of Microsoft Office products.
  • Ability to be onsite three days a week at our corporate office in St. Jacobs.
What We Offer:
  • Competitive earnings opportunity.
  • Annual Incentive/Bonus Program.
  • Comprehensive Benefits Program including Health, Dental, Vision, Paramedical, Disability coverage, Out of Country Travel Insurance, Life Insurance, Employee Family Assistance Program.
  • Defined Contribution Pension Plan with Company Match, and choice of contribution level.
  • Group RRSP.
  • Discounts from our corporate retail stores.
  • Home & Auto Insurance discounts.
  • Competitive vacation time.
  • Personal and sick time.
  • Employee Discount Program through Venngo WorkPerks.

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