District Marketing Manager

4 weeks ago

Montreal, Quebec, Canada Aramark Full time
Job Overview

The District Marketing Manager plays a pivotal role in driving business growth and implementing marketing programs across multiple accounts within a defined district. Reporting to the Senior Regional Manager - Marketing & Culinary, this individual is responsible for supporting critical business initiatives, including the activation of corporate marketing and consumer insights programs, creation and activation of account marketing / growth plans, growing base business, new sales and retention, client value creation, and enhancing Aramark's brand health.

This role requires strong collaboration with the Senior Regional Manager - Marketing & Culinary, as well as on-site operations and culinary teams, while building marketing acumen in their district. The District Marketing Manager participates in branding, merchandising, vendor-related national and local promotions, and proprietary limited-time offers, with a focus on increasing customer satisfaction scores, improving margins and market share for accounts in the district.

Key Responsibilities

Drive Base Business Growth:

  • Regularly visit district accounts to identify opportunities for business improvements, resulting in measurable profitable growth, including recommendations on product, price, merchandising, and promotions.
  • Collaborate with teams to develop account marketing / growth plans, monthly campaign calendars, and social media content for accounts.
  • Lead the in-unit / field execution of marketing programs + promotions, consumer engagement activities, core proprietary brand marketing assets (and corresponding brand audits), merchandising, account marketing / growth plans, marketing campaigns and social media communications.
  • Track related KPIs to measure success for each account within the district, including top line sales, retail transaction counts and average cheques, front line contribution, meal plan analytics (for Higher Education), account website and social media channel engagements.

Support Regional Implementation of Culinary, Health & Wellness and Sustainability Programs:

  • Collaborate with the development/regionalization of those programs.
  • Ensure that all managers and employees are trained to execute those programs in the region.
  • Customize and implement education on-site materials for consumers regarding health & wellness and sustainability.
  • Assist operations in product selection and placement, and pricing strategies that support H&W and local purchasing targets as per requirements.
  • Conduct, monitor and enforce corrective action on wellness & sustainability standards, via audits, site visitations and action planning.

Implement Insights:

  • Drive execution of all Aramark primary insights programs (ie. Voice of the Consumer (VOC), Resident or Patient Connect, DiningStyles, Napkin Talk, etc.), interpret and share results with each account and with the RMM, and collaboratively develop action plans to improve district consumer satisfaction results.
  • Define customer segments and build competitive analysis annually at each account in portfolio.

Drive Marketing Acumen:

  • Train operations teams to ensure strategic merchandising tactics, planograms, promotions, and pricing updates for each program are followed.
  • Attend weekly district operations calls and deliver updates on health of marketing programs within district and top tips for improvement.
  • Develop strong working relationships with clients, on-site operators and frontline staff members acting as a marketing subject matter expert / resource.

Support New Business & Account Retention:

  • Create and distribute district and/or key account newsletters.
  • Support and attend district Client Business Reviews (CBRs).
  • Assist in implementation of strategic plans for account retention.
  • Actively participate in RFP presentation and client retention presentation as required.
  • Curate standard marketing materials package for business development proposals and personalize as needed.
  • Support on site opening plan for new account mobilizations within the district.
Requirements
  • A diploma, degree or equivalent in marketing (ie. B.A., B.Comm, etc.) with a strong interest in marketing and sustainability matters.
  • 3+ years experience in marketing – hospitality/foodservice experience preferred.
  • Strong presentation and communication skills.
  • Proficient Microsoft Office Suite: Word, Excel and Power Point.
  • Proficient with Adobe Creative Suite (Illustrator, Photoshop, InDesign).
  • Business analysis – ability to track, analyze, and present results from marketing program implementation.
  • Project management – Multiple tasks will be managed at one time resulting in a need for strong time management and multi-tasking skills.
  • Dealing with ambiguity – able to get in, assess the situation, identify key players, set action plan, and deliver.
  • Results oriented – analytical skills and ability to think strategically about the business are essential.
  • Knowledge of foodservice operations with understanding of connection between menus, recipes and ingredients.
  • Knowledge of Quebec retail market and foodservice industry is considered an asset.
  • Candidates must be fully bilingual in both French and English (spoken, written, reading and comprehension).

#ACAN150

EducationAbout Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.

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