Digital Transformation Leader for Web Presence Optimization
2 weeks ago
We are seeking a seasoned Digital Transformation Leader to spearhead our web presence optimization efforts. Reporting to the AVP, Digital Experience Enablement, you will be responsible for developing and executing comprehensive strategies to enhance our online presence and improve digital experiences.
About This RoleThis strategic role requires a leader with a deep understanding of web technologies, content management platforms, web analytics, user experience, SEO, and digital marketing. You will work closely with cross-functional Marketing and Business unit teams to streamline our web presence, optimize website performance, manage content, support strategies that drive traffic, improve conversion rates, and ensure a seamless user experience.
Key Responsibilities- Strategic Planning:
- Define and implement the overall web platform strategy aligned with business objectives, customer needs, and digital trends to drive engagement, lead generation, and customer satisfaction.
- Identify opportunities for growth and improvement in web presence and performance.
- Oversee the development and maintenance of a content management system (CMS) that supports efficient, scalable content creation and updates.
- Ensure content is relevant across our web presence, high-quality, and aligned with brand standards.
- Continuously improve website performance through SEO, A/B testing, mobile responsiveness, speed optimization, and user experience enhancements.
- Implement data-driven strategies to increase conversion rates, reduce bounce rates, and improve site traffic.
- Collaborate with content creators to ensure that web content is optimized for search engines and user engagement.
- Work closely with stakeholders in Marketing, IT, Product, and other departments to ensure the website supports broader business initiatives, campaigns, and customer engagement strategies.
- Partner with IT stakeholders to ensure seamless integration of the website with internal systems (CRM, CMS, analytics tools) and third-party technologies.
- Manage a team working on complex digital projects within a fast-paced, matrixed environment.
- Lead, mentor, and manage a team of web publishers, developers, and content managers to execute digital projects efficiently.
In this role, you will have the opportunity to make a significant impact on our company's web presence and growth. If you are a seasoned digital transformation professional with excellent leadership and project management skills, we encourage you to apply.
About Société Financière Manuvie: We are a leading international financial services provider helping people make their decisions easier and lives better.
Benefits:
- Competitive salary: $150,000 - $180,000 per year
- A wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life, and AD&D insurance coverage, and employee/family assistance plans
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