Director, Web Domain Strategy

1 month ago

Toronto, Canada Manulife Full time

We pride ourselves on our innovative approach and commitment to excellence. As we continue to grow, we are seeking a strategic and analytical **Director of Web Domain Strategy and Optimization **to join our team and drive our online presence to new heights. The **Director, **Web Domain Strategy & Optimization **. Reporting to the AVP, Digital Experience Enablement, they will be responsible for developing and executing comprehensive strategies to optimize the company's public web presence and improving digital experiences, including enhancing website performance, managing web content, and aligning the digital strategy with business goals.

**Key Responsibilities**:

- **Strategic Planning**:

- Define and implement the overall web platform strategy aligned with business objectives, customer needs, and digital trends to drive engagement, lead generation, and customer satisfaction and work with stakeholders to ensure web footprint is scalable and maintainable.
- Identify opportunities for growth and improvement in web presence and performance.
- Stay current with industry trends, best practices, and emerging technologies.
- **Content Management Services**:

- Oversee the development and maintenance of a content management system (CMS) that supports efficient, scalable content creation and updates.
- Ensure content is relevant across our web presence, high-quality, and aligned with brand standards, while managing workflows for content approval and publishing.
- **Web Optimization**:

- Continuously improve website performance through SEO, A/B testing, mobile responsiveness, speed optimization, and user experience enhancements.
- Work with stakeholders to Implement data-driven strategies to increase conversion rates, reduce bounce rates, and improve site traffic.
- Collaborate with content creators to ensure that web content is optimized for search engines and user engagement.
- **Web Channel Transformation Leadership**:

- Champion digital initiatives that improve the user experience, streamline processes, and enhance digital touchpoints across all web properties.
- **Cross-Functional Collaboration**:

- Work closely with stakeholders in Marketing, IT, Product, and other departments to ensure the website supports broader business initiatives, campaigns, and customer engagement strategies.
- Work closely with the digital marketing teams to ensure cohesive and integrated online campaigns.
- Partner with IT stakeholders to ensure seamless integration of the website with internal systems (CRM, CMS, analytics tools) and third-party technologies to improve the overall digital experience.
- **Team Leadership**:

- Manage team who work on complex digital projects within a fast-paced, matrixed environment.
- Lead, mentor, and manage a team of web publishers, developers, content managers, and experimentation and optimization team members to execute digital projects efficiently.
- **Compliance and Security**:

- Ensure the website adheres to industry regulations, security standards, and best practices in data management, accessibility and applicable privacy laws
- **Stakeholder Engagement**:

- Present recommendations, progress, and performance reports to senior leadership and key stakeholders, providing data-driven insights and recommendations.

**Qualifications**:

- Bachelor’s degree in Marketing, Business, information technology, or a related field.
- Proven experience (8+ years) in web strategy, optimization, and digital marketing or a similar role. Within the insurance, financial services, or regulated industries would be an asset
- Strong understanding of content management systems (CMS), web technologies (HTML, CSS, JavaScript), web analytics tools (Google Analytics, Adobe Analytics, etc.), SEO, and best practices in web performance optimization.
- Experience with Adobe Experience Manager
- Excellent leadership and team management skills.
- Strong project management abilities with a track record of delivering successful web initiatives
- Exceptional analytical and problem-solving skills.
- Excellent verbal and written communication skills, and interpersonal skills, with the ability to convey complex digital strategies to non-technical stakeholders.
- Ability to develop and execute a long-term vision for the company’s web presence while being hands-on with day-to-day operations.

**What motivates you?**
- You obsess about customers, listen, engage and act for their benefit.
- You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
- You thrive in teams and enjoy getting things done together.
- You take ownership and build solutions, focusing on what matters.
- You do what is right, work with integrity and speak up.
- You share your humanity, helping us build a diverse and inclusive work environment for everyone.

**Why Join Us**:

- Opportunity to make a significant impact on the company’s web presence and growth.
- Collaborative and innovative work environment.

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