Senior Marketing Manager

5 days ago


Oakville, Ontario, Canada Reunion Coffee Roasters Full time

**Job Description**

We are seeking a highly skilled Senior Marketing Manager - Product Launch Expert to join our team at Reunion Coffee Roasters. As a key member of our leadership team, you will be responsible for developing and executing comprehensive marketing strategies that enhance brand awareness and customer loyalty.

About the Role

This critical role requires a seasoned professional with a strong background in branding, product development, and commercialization. Your expertise will be essential in driving value for our partners by working directly with internal and external stakeholders to move projects through the pipeline at a pace that sets us apart from others in our industry.

Your Responsibilities

  • Develop and execute comprehensive marketing processes and workflows to drive best practices from product ideation to product launch.
  • Manage stakeholder expectations with proactive communications on project status and risks.
  • Oversee the creation of marketing materials, including product packaging, brochures, promotional content and client proposals and presentations.
  • Manage and support trade shows, brand marketing and PR initiatives to enhance brand awareness and customer loyalty.
  • Oversee Reunion's social media engagement and strategic alignment with business planning.
  • Prepare long and short-term marketing plans and budgets.
  • Monitor and report on the effectiveness of marketing campaigns, quantifying outcomes and adjusting strategies as needed to achieve goals.
  • Analyze market trends, consumer insights, and competitive landscape to inform marketing strategies, including pricing.
  • Copy writing for website, marketing materials and packaging.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • ~5+ years of experience in marketing, with a focus on commercialization of manufactured products.
  • ~ Marketing experience in CPG and/or Food manufacturing.
  • ~ Strong analytical skills and the ability to translate data into actionable insights.


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