Marketing Manager

2 weeks ago

Oakville, Ontario, Canada Atlas Workwear🇨🇦 Full time

About Us

Atlas Workwear is Canada's fastest-growing workwear brand, trusted by hundreds of thousands of industrial workers in oil & gas, mining, utilities, and construction. Our products are built to deliver the best safety and performance, while maintaining the lowest prices and best service. We have two locations in Edmonton and Oakville, servicing customers nationwide.

Atlas sells exclusively through distributors with no DTC sales. However, consumer-direct marketing is still essential to create demand and drive traffic to our distributor network.

We are looking for a Marketing Manager to join our Oakville office to drive national brand awareness, execute marketing strategies, and oversee regional marketing efforts in every province.

What You'll Do

  • Work closely with our sales team and product team.
  • Build and implement national and regional B2B marketing strategies to increase brand awareness and drive demand.
  • Manage social media, digital advertising, email campaigns, SEO, and influencer partnerships to generate awareness and engagement.
  • Work with our nationwide distributor network to support their marketing needs, create co-branded campaigns, and drive demand to their stores.
  • Organize and oversee trade shows, job-site activations, industry sponsorships, and promotional campaigns to strengthen our brand presence.
  • Create targeted marketing strategies for each product category to maximize sales and visibility. Collaborate with product management to launch new products effectively, ensuring market readiness.
  • Conduct market research to identify trends, customer needs, and competitive landscape.
  • Use analytics and performance metrics to refine campaigns, track engagement, and ensure high ROI.
  • Collaborating with marketing firms as needed in each region.

Who You Are

  • 5+ years of experience in marketing, preferably in workwear, safety gear, or industrial B2B industries.
  • You can develop high-level strategy but aren't afraid to get involved in execution.
  • Expertise in digital marketing, branding, content strategy, and event marketing.
  • Ability to coordinate multiple campaigns, manage external agencies, and work cross-functionally with sales and operations teams.
  • You thrive in a fast-growing company and know how to make a brand stand out in competitive markets.
  • You understand the needs of industrial workers and how to speak their language.
  • Strong research skills to gather insights about market trends and consumer behavior.
  • Proficiency in Adobe Creative Suite for designing marketing collateral.
  • Strong email marketing skills with an understanding of best practices for engagement.

Why Join Us?

  • Huge Growth Opportunity – Be part of an exciting and rapidly growing company with huge career growth potential while we dominate the Canadian market.
  • Competitive Salary & Benefits – We value top talent and offer strong compensation and bonuses.
  • Our Sales team and Product team are super fun to work with.
  • Creative Freedom & Autonomy – Report directly to CEO, Lead marketing strategy without corporate red tape.

Compensation & Benefits

Salary: $100,000 - $130,000 per year, based on experience, plus a year-end bonus.

Comprehensive Benefits Package including health, dental, and vision coverage.

How to Apply

Apply here or email your resume and a brief cover letter to

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