Social Media Marketing Manager
3 weeks ago
About the Role
We are seeking a skilled and innovative Social Media Manager to join our team at Company 1 - The Manufacturers Life Insurance Company. The successful candidate will be responsible for developing and implementing social media strategies to enhance our brand awareness, engage with our target audience, and drive customer acquisition and retention.
Key Responsibilities:
- Develop and implement a comprehensive social media strategy to support our brand and business objectives.
- Manage and maintain all social media platforms, including but not limited to Facebook, Twitter, LinkedIn, and Instagram.
- Create and curate engaging and relevant content for social media posts, including articles, videos, infographics, and other multimedia content.
- Monitor and analyze social media performance metrics and provide regular reports to track the effectiveness of social media campaigns.
- Collaborate with internal teams to align social media activities with overall business goals.
- Stay up-to-date with industry trends and best practices in social media marketing and incorporate them into our strategy.
Qualifications:
- Bachelor's degree in marketing, communications, or a related field.
- Proven experience as a social media manager or similar role, preferably in the financial services industry.
- Strong understanding of social media platforms, algorithms, and best practices.
- Excellent written and verbal communication skills, with a keen eye for detail and creativity.
- Proficiency in social media management tools and analytics platforms.
- Ability to work independently and as part of a team in a fast-paced environment.
About Company 1 - The Manufacturers Life Insurance Company
Company 1 - The Manufacturers Life Insurance Company is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Company 1 across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges, and under '945' in Hong Kong.
Equal Opportunity Employer
Salary & Benefits
The annual base salary for this role is listed below.
Primary Location
Toronto, OntarioSalary range is expected to be between
$84,375.00 CAD - $151,875.00 CADIf you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Company 1 - The Manufacturers Life Insurance Company offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.
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