Strategic Digital Marketing Specialist
2 days ago
Lanark Weaver Consulting is a dynamic media agency with innovative team and values-based leadership.
We are seeking an experienced Digital Media Strategist to join our team. This full-time, permanent position has excellent opportunity for growth, development, and career advancement.
The ideal candidate will possess:
- 2+ years of experience in advertising/media/digital marketing with specific expertise in paid media strategies and executing media plans.
- A related degree in Media, Marketing, Communications, Public Relations, Journalism, or Information Technology.
- Experience with B2C or B2B tools for ads on Meta, TikTok, Twitter(X), LinkedIn, and other social media platforms as well as Google Ads SEM.
- A data-driven mindset and comfort working with and deriving insights from analytical tools (Sheets, Excel, Google Data Studio, Tableau, or similar).
- Demonstrable knowledge of creating/customizing marketing dashboards.
- Programmatic media buying experience would be an asset.
- Email marketing experience would be an asset.
This role involves strategizing, planning, budgeting, executing, and measuring diverse digital marketing programs across various platforms. As a member of our team, you will have the opportunity to work on enterprise projects, collaborate with subject matter experts, and directly engage with clients.
This is a remote role with a Halifax, NS based organization. We welcome remote applicants from outside the local region who are eligible to work in Canada without sponsorship.
We offer a competitive salary of $70,000 - $90,000 per year, depending on experience.
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