Marketing and Communications Specialist

3 weeks ago

Halifax, Nova Scotia, Canada Marketing Guru Full time

About Us:

At Marketing Guru, we're a team of passionate professionals who deliver innovative marketing and public relations campaigns that make brands unforgettable. Our mission is to help businesses thrive by telling their story in a way that grabs attention, sparks conversation, and drives results.

Job Title: Marketing Coordinator

Job Type: Full-time

Job Summary:

We're seeking a dynamic and organized Marketing Coordinator to support our marketing team in executing various marketing strategies and campaigns. The ideal candidate will have a strong understanding of marketing principles and a passion for helping to drive brand awareness and engagement.

Key Responsibilities:

  • Assist in the development and execution of marketing campaigns, including digital marketing, social media, email marketing, and events.
  • Coordinate and manage content creation for marketing materials such as brochures, newsletters, blog posts, and social media updates.
  • Conduct market research to identify trends, competitive analysis, and customer preferences to inform marketing strategies.
  • Support the planning and execution of events, trade shows, and promotional activities.
  • Monitor and analyze campaign performance metrics to provide actionable insights and recommendations for improvement.
  • Assist with the management of the marketing budget and track expenditures.
  • Maintain and update the company's website and social media platforms.
  • Provide administrative support to the marketing team as needed.

Qualifications:

  • Strong understanding of marketing principles and practices.
  • Proficiency in digital marketing tools and platforms, including social media, email marketing, and content management systems.
  • Excellent written and verbal communication skills.
  • Strong organizational skills and attention to detail.

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