Digital Marketing Specialist

1 day ago

Halifax, Nova Scotia, Canada VERB Interactive Full time

VERB Interactive is a digital marketing and technology agency based in downtown Halifax, Nova Scotia. We collaborate with global clients who offer opportunities to work with renowned destinations, resorts, and travel brands.

We prioritize a balanced approach to work and life, ensuring a fun and collaborative office environment. Our team thrives on exceeding expectations and tackling challenging projects that push the boundaries of what's possible.

The Digital Marketing Specialist will play a key role in our SEO team, working closely with internal stakeholders to develop optimization strategies and technical recommendations for our clients. This position involves managing daily SEO tasks for retainers and supporting SEO Strategists as needed.

Key Responsibilities:

  • Perform SEO activities including keyword research, competitor analysis, content evaluation, and website performance assessment
  • Maintain SEO keyword trend charts
  • Utilize site scanning tools to identify and resolve technical SEO issues
  • Implement various SEO tactics such as site architecture, on-page, off-page, and local SEO to enhance client visibility in search results
  • Complete tasks supporting backlinking and outreach strategies
  • Collaborate with an SEO Strategist to coordinate SEO tasks for multiple clients
  • Foster communication with the Accounts team and other departments to ensure relevant tasks are completed efficiently
  • Continuously explore ways to improve SEO strategies and implement changes
  • Participate in SEO team training activities
  • Stay updated on SEO and integrated marketing trends

Requirements:

  • 0-2 years of experience in SEO or a related field
  • Post-secondary education in marketing, communications, or equivalent experience
  • Familiarity with technical SEO tools (e.g., Screaming Frog, DeepCrawl) and keyword tools (e.g., SEMRush, Ahrefs)
  • Familiarity with CMS platforms like WordPress and Drupal
  • Demonstrated ability to create engaging content for SEO and social media purposes
  • Able to take constructive feedback as a learning opportunity and apply it accordingly
  • Proven ability to manage multiple projects simultaneously
  • Strong attention to detail, analytical, and problem-solving skills
  • Excellent written and verbal communication skills
  • Highly organized with the ability to thrive in a fast-paced business environment

Compensation:

We offer a competitive salary range of $60,000 - $80,000 per year, commensurate with experience, plus a comprehensive benefits package, including health insurance, a wellness spending account, and a company matching RRSP program. Additionally, we provide a generous vacation policy, a travel credit, and free office snacks and drinks.

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