Senior Salesforce Marketing Cloud Specialist

1 week ago


Toronto, Ontario, Canada Insight Global Full time

About the Role

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Insight Global is seeking an experienced Salesforce Marketing Cloud Developer to join a leading banking client in downtown Toronto. The ideal candidate will possess a strong understanding of Salesforce Marketing Cloud solutions and have hands-on experience with design, implementation, and ongoing development of SFMC Solutions.

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Key Responsibilities:

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  • Serving as a subject matter expert for Marketing Cloud Solutions and Automations">
  • Providing hands-on leadership during design, implementation, and ongoing developments of SFMC Solutions to internal Business Units, including Email, Mobile, and Web Studios">
  • Building emails in Marketing Cloud using HTML5, CSS3, and AMPscript for personalized content blocks">
  • Creating complex customer experience journeys using Journey Builder and Automation Studio leveraging data from FTP filedrop/Scripts Automations">
  • Handling large amounts of data, data modeling, uploading, cleansing, and sorting">
  • Testing use cases in QA and previewing emails in Litmus for responsive behavior">
  • Performing journeys/automation testing in Sandbox environments and moving the Journey canvas to Production Business Units using Deployment Manager">
  • Automating journey reporting and Mobile Studio reporting using custom SQL queries based on KPIs">
  • Defining/measuring and analyzing success metrics/key KPIs for customer journeys using Goals">
  • Consulting stakeholders on success metrics and planning future journeys in more productive ways">
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Requirements:

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To be successful in this role, you must have:

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  • A Bachelor's degree in Computer Science, Information Technology, or a related technical field">
  • Proven 4+ years of experience as a Salesforce Marketing Cloud Developer">
  • Strong proficiency in Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, Content Builder, and Mobile Connect">
  • Experience building emails using HTML5, CSS3, and AMPscript">
  • Experience creating complex customer experience journeys using Journey Builder and Automation Studio leveraging data from FTP filedrop/Scripts Automations">
  • Experience automating journey reporting and Mobile Studio reporting using custom SQL queries">
  • Experience conducting live journey walkthroughs with business stakeholders">
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Estimated Salary: $120,000 - $150,000 per annum

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Location: Downtown Toronto



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