Senior Salesforce Marketing Cloud Specialist
1 week ago
About the Role
">Insight Global is seeking an experienced Salesforce Marketing Cloud Developer to join a leading banking client in downtown Toronto. The ideal candidate will possess a strong understanding of Salesforce Marketing Cloud solutions and have hands-on experience with design, implementation, and ongoing development of SFMC Solutions.
">Key Responsibilities:
">- ">
- Serving as a subject matter expert for Marketing Cloud Solutions and Automations">
- Providing hands-on leadership during design, implementation, and ongoing developments of SFMC Solutions to internal Business Units, including Email, Mobile, and Web Studios">
- Building emails in Marketing Cloud using HTML5, CSS3, and AMPscript for personalized content blocks">
- Creating complex customer experience journeys using Journey Builder and Automation Studio leveraging data from FTP filedrop/Scripts Automations">
- Handling large amounts of data, data modeling, uploading, cleansing, and sorting">
- Testing use cases in QA and previewing emails in Litmus for responsive behavior">
- Performing journeys/automation testing in Sandbox environments and moving the Journey canvas to Production Business Units using Deployment Manager">
- Automating journey reporting and Mobile Studio reporting using custom SQL queries based on KPIs">
- Defining/measuring and analyzing success metrics/key KPIs for customer journeys using Goals">
- Consulting stakeholders on success metrics and planning future journeys in more productive ways">
Requirements:
">To be successful in this role, you must have:
">- ">
- A Bachelor's degree in Computer Science, Information Technology, or a related technical field">
- Proven 4+ years of experience as a Salesforce Marketing Cloud Developer">
- Strong proficiency in Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, Content Builder, and Mobile Connect">
- Experience building emails using HTML5, CSS3, and AMPscript">
- Experience creating complex customer experience journeys using Journey Builder and Automation Studio leveraging data from FTP filedrop/Scripts Automations">
- Experience automating journey reporting and Mobile Studio reporting using custom SQL queries">
- Experience conducting live journey walkthroughs with business stakeholders">
Estimated Salary: $120,000 - $150,000 per annum
">Location: Downtown Toronto
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