Digital Marketing Strategist

10 hours ago


Toronto, Ontario, Canada BMO Full time

As a Digital Marketing Strategist at BMO, you will be responsible for creating and implementing marketing strategies that drive brand awareness and audience engagement.

About the Role

This is a unique opportunity to join our team and make a lasting impact on our customers and communities. As a key member of our marketing team, you will work closely with content strategists, designers, and product managers to develop and execute campaigns across multiple channels.

The ideal candidate will have a strong understanding of digital marketing principles and experience in developing and executing successful marketing campaigns. You will be responsible for defining campaign goals, audience, message, and channels, as well as monitoring and reporting on campaign performance.

Key Responsibilities
  • Develop and implement marketing strategies to drive business growth and increase brand awareness
  • Create and produce high-quality content across various formats, including social media posts, email campaigns, and video scripts
  • Define campaign goals, audience, message, and channels, and monitor and report on campaign performance
  • Collaborate with internal stakeholders to ensure consistent product positioning across all customer touchpoints
Requirements
  • 5+ years of professional writing experience in a marketing or communications role
  • Strong writing, editing, and proofreading skills, with impeccable knowledge of grammar and punctuation
  • Proven success in creating and executing marketing campaigns, with experience using tactics such as digital, email, web, SEO/SEM, and social media
  • Proficiency in using Salesforce Marketing Cloud and Adobe Creative Suite
What We Offer

BMO offers a competitive salary range of $68,000 - $126,000 per year, based on location, skills, experience, education, and qualifications for the role. In addition to a comprehensive compensation package, we offer a range of benefits, including health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans.



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