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Senior Marketing Director

1 month ago

Calgary, Alberta, Canada The Calgary Airport Authority Full time
Job Title: General Manager, Commercial Marketing

We are seeking a highly skilled and experienced General Manager, Commercial Marketing to join our team at The Calgary Airport Authority. This is a key leadership role that will be responsible for developing and implementing an integrated commercial marketing, advertising, and partnership program that aligns with our organization's strategic goals.

Key Responsibilities:
  • Lead business development efforts to drive revenue growth and increase brand awareness
  • Develop and implement comprehensive marketing strategies to support our commercial objectives
  • Manage a team of marketing professionals to ensure successful execution of marketing initiatives
  • Collaborate with the Air Service Development team to create marketing campaigns that attract new airlines and promote new routes
  • Develop branding campaigns to drive brand positioning and ensure our image resonates with passengers, airlines, retailers, and partners
  • Oversee paid advertising, content marketing, SEO, and social media to improve passenger engagement and awareness
  • Monitor and manage performance data to track the effectiveness of marketing campaigns and adjust strategies accordingly
Requirements:
  • Bachelor's degree in business or commerce
  • 6-8 years' experience in marketing and/or partnership
  • Strong working knowledge in developing strategic marketing and partnership strategies
  • Business experience in digital advertising and running successful social media campaigns
  • Excellent knowledge and experience in business development, marketing, and sponsorships
What We Offer:
  • A hybrid work model with a combination of in-office and remote work
  • A competitive salary and benefits package
  • The opportunity to work with a dynamic and diverse team

The Calgary Airport Authority is an equal opportunity employer committed to diversity, equity, and inclusion. We encourage all qualified applicants to apply.