Senior Director of Channel Marketing

2 weeks ago


Calgary, Alberta, Canada Norton Rose Fulbright Full time

Job Description:

As a Senior Director of Channel Marketing at Norton Rose Fulbright, you will be responsible for developing and implementing a comprehensive channel marketing strategy that aligns with the firm's long-term strategic objectives. This role will focus on enabling and innovating all of the firm's channels to market, ensuring effective and impactful communication with internal and external audiences.

Key Responsibilities:

  • Develop and implement a channel marketing strategy that differentiates the firm and supports business goals and objectives.
  • Lead the events team that plans, organizes, and delivers large-scale client events, webinars, conferences, and receptions.
  • Ensure all client-facing events meet the firm's standards, objectives, and deadlines.
  • Manage negotiations, review contracts, and maintain strong relationships with key vendors and agencies.
  • Monitor and report on financial performance, ensuring all events stay within financial parameters.
  • Establish performance metrics, analyze data on attendee engagement, satisfaction, and ROI, overseeing detailed reports on event outcomes.
  • Develop and maintain tools and processes to win and expand relationships in targeted areas.
  • Report on the outcome of the appropriate channel.

Requirements:

  • Demonstrated extensive knowledge of channel marketing strategies.
  • A minimum of 8+ years of experience in business-to-business marketing, communications, and/or business development, preferably in the professional services industry.
  • Experience with applied knowledge of market positioning, campaign development and execution, client engagement, marketing technology, and digital marketing.
  • Experience participating in substantial projects with large teams, either from project inception to implementation or involving significant performance demonstrating collaboration, critical thinking, and project management skills.

What We Offer:

  • Hybrid work environment.
  • Retirement savings plan with employer contribution.
  • Benefit premiums paid by the firm.
  • Telemedicine services.
  • Wellness matters: Flexible health and wellness allowance that covers much more than gym memberships.
  • Training and development programs based on your interests and needs.

About Us:

Norton Rose Fulbright is a global law firm that embraces a culture of excellence and working hard, but always with a focus on flexibility, respect, diversity, and openness. We strive to create an equitable, inclusive environment where everyone can bring their whole self to work and realize their career potential.



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