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Marketing Director

2 months ago

Toronto, Ontario, Canada AIP Connect Full time

AIP Connect is seeking an experienced Account Director with a strong background in Shopper Marketing to lead client relationships, develop and execute shopper marketing strategies, and drive business growth.

Key Responsibilities:

  • Lead client relationships and develop strategic plans to drive sales growth
  • Develop and execute shopper marketing strategies that align with client objectives
  • Conduct market research and analysis to identify trends, insights, and opportunities in the shopper marketing landscape
  • Collaborate with internal teams to create compelling marketing campaigns that engage shoppers and enhance brand loyalty
  • Develop and manage budgets for client projects, ensuring efficient allocation of resources
  • Monitor project financials, including billing and invoicing, to ensure profitability

Requirements:

  • Proven Shopper Marketing experience with a minimum of 6-8 years of experience in shopper marketing, account management, or a related field
  • Strong understanding of shopper behavior, retail environments, and consumer packaged goods (CPG) industry
  • Strong project management skills, with the ability to multitask and manage multiple projects simultaneously
  • Proficiency in marketing software and tools, including CRM systems, analytics platforms, and project management tools

About AIP Connect:

AIP Connect is a Toronto-based, full-service marketing agency that delivers high-performing public relations programs, digital marketing solutions, experiential marketing campaigns, and shopper marketing solutions to its clients.