Marketing Director

2 days ago

Laval, Quebec, Canada American Iron & Metal Full time

About Our Team

At American Iron & Metal, we're dedicated to innovation and growth. We're seeking a talented Marketing Manager to join our team and drive our marketing efforts forward.

About the Role

The Marketing Manager will be responsible for developing and implementing marketing strategies, leading our digital marketing and retail marketing teams, and driving business growth.

Key Responsibilities

  • Develop and execute an annual marketing plan that aligns with our business objectives.
  • Manage marketing budgets, timelines, and resources to ensure efficient delivery of campaigns and projects.
  • Create and implement innovative strategies to increase traffic to our branches, enhance customer satisfaction, and support overall business growth.
  • Hire, lead, mentor, and manage a team of marketing professionals to foster growth and success.
  • Lead efforts to standardize in-store elements, including merchandising and branding, to maintain a cohesive brand identity across all locations.
  • Foster partnerships with local communities and businesses to enhance brand visibility and strengthen relationships within each market.
  • Lead the retail marketing team, developing and executing strategies tailored to each location's unique needs.
  • Manage and lead the digital marketing team responsible for generating high-quality leads for our buyers.
  • Oversee digital advertising campaigns, search engine optimization, email marketing, social media advertising, and other online marketing initiatives.
  • Monitor and analyze key performance indicators to measure the effectiveness of retail and digital marketing campaigns and adjust strategies as needed.

About You

  • Bachelor's degree in marketing, business, or a related field.
  • Proven experience in brand management and marketing, with a track record of developing successful marketing strategies.
  • Strong analytical and problem-solving skills.
  • Leadership experience with a demonstrated ability to inspire and motivate teams to achieve goals and deliver results.
  • Excellent communication skills, both written and verbal, with the ability to collaborate effectively with diverse teams and stakeholders.
  • Ability to work collaboratively in a fast-paced, dynamic environment.
  • Proficiency in digital marketing tools and platforms.
  • Creative mindset with a passion for innovation, experimentation, and continuous improvement.

What We Offer

  • Competitive annual salary.
  • Eligible for paid vacation upon hiring.
  • Comprehensive group insurance plan.
  • Online doctor (24/7 access to a doctor).
  • Group RRSP with matching employer contribution.
  • Employee Assistance Program (EAP).
  • Exclusive employee discounts on parts at any Kenny site.
  • A dynamic, rewarding work environment and lots of fun.

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