Digital Marketing Director

2 weeks ago

Laval, Quebec, Canada Linen Chest Full time

About the Role

We are seeking an experienced Digital Marketing Director to lead our digital marketing efforts and drive growth at Linen Chest.

Key Responsibilities

  • Collaborate closely with the leadership team to execute key digital marketing campaigns, including working with the UX & Brand Director.
  • Work with SEO teams on content strategy and production.
  • Collaborate with SEM teams and agencies to develop growth strategies.
  • Enhance and develop our social media paid strategy.
  • Identify growth opportunities and execute annual action plans.
  • Drive and report on the performance of all digital campaigns, including Email, Acquisition and Retention, SMS, SEM, SEO, Site Search, CDP, AB Testing, and Personalization.
  • Work with various teams to enhance overall marketing and sales strategies, including Acquisition/Retention, increasing order frequency, $ per basket, and Drop Ship products.

Requirements

  • 5+ years of experience in a similar role, managing a team of 10 or more.
  • Strong understanding of various digital marketing channels and tactics, including SEO, SEM, Social Media, Email Marketing, CRM, Personalization, CDP, Marketplace, and Site Search.
  • Strong teamwork and collaboration skills to develop individuals and the company.
  • Excellent oral and written communication skills, especially with upper management.
  • Strong organizational skills.
  • Proficiency in Google and Bing Ad Platforms.
  • Proficiency in Facebook/Instagram social platforms.
  • Familiarity with affiliate and 3rd party platforms and partners.
  • Experience with project management tools for organizing responsibilities.
  • Keen eye for graphic design.
  • Self-motivated to drive improvements and influence others.
  • Fully bilingual in English and French.

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