Digital Marketing Strategist
2 weeks ago
We are a dynamic and ambitious organization that specializes in providing innovative financial solutions to Canadians. With a strong focus on customer acquisition and origination, we have established ourselves as a leading fintech company in the country.
About the PositionWe are seeking a highly skilled and experienced Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for overseeing all digital and offline marketing channels. Your primary duties will include tracking performance, monitoring key performance indicators (KPIs), and making strategic recommendations to enhance our marketing results.
Key Responsibilities- Work with the marketing team to develop and implement digital strategies that drive business growth and revenue.
- Manage and optimize digital marketing campaigns across various channels, including social media, search engines, and email marketing.
- Monitor and analyze web traffic metrics and suggest solutions to boost performance.
- Collaborate with internal and external partners to ensure compliance with marketing regulations and guidelines.
- Develop and maintain testing and learning agendas to improve marketing effectiveness.
- Provide subject matter expertise to brand teams on digital paid media campaigns and performance media campaigns.
- Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Guide and influence the creative process to ensure that all marketing materials are aligned with the brand's voice and goals.
- Lead interactions with internal and external partners to meet compliance requirements.
- Work with digital paid media to set digital benchmarks and KPIs.
- Proven experience as a Marketing Manager or similar role, with a track record of creating and coordinating successful social campaigns.
- Strong understanding of both online and offline marketing channels.
- Experience working with marketing agencies, including setting learning agendas and guiding creative output.
- Demonstrable experience in managing paid media campaigns across various platforms.
- Solid knowledge of TV, radio, and direct mail marketing strategies.
- Creativity and creative output are a must, ensuring campaigns are innovative and impactful.
- College or University degree in Marketing, Data Science, or Computer Science.
- 5+ years relevant work experience in fintech, digital media agency, or eCommerce.
- Deep understanding of digital paid campaign management.
- Expertise in information architecture, user experience, design, development, and implementation of Canadian digital channels.
- Excellent communication and interpersonal skills and ability to present to and work with senior leadership.
- Strong multi-tasking skills, project management, detail-oriented, comfortable with working in a fast-changing environment, strong written and verbal communication skills, and excellent presentation skills.
- Expertise and proven track record of defining digital strategies and implementing them to drive business goals.
- Comprehensive health, dental, and vision coverage.
- A great work environment in the heart of Downtown Vancouver.
- GRSP matching program.
- Transit-Friendly Employer (Transit allowance).
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