Digital Brand Strategist

3 weeks ago

Toronto, Ontario, Canada BrainStation Full time

About Us

BrainStation is a world-class digital skills training provider, offering cutting-edge courses and bootcamps for professionals in state-of-the-art campuses and online. Our team has worked with over 500 innovative instructors and developed real-world digital training for more than 100,000 professionals.

We are dedicated to solving complex business problems for our global clients with creative and forward-thinking solutions. Our employees enjoy a culture built on innovation and a commitment to creating best-in-class digital products used by hundreds of millions of consumers worldwide.

We seek exceptional individuals who are lifelong learners and passionate about producing high-quality work. If you're excited to contribute to a growing team, we'd love to meet you.

The Role

As a Marketing Manager, Brand, you will support the brand team in developing and executing strategic initiatives to drive growth, awareness, and engagement. You should have a strong understanding of marketing and branding principles, experience with digital marketing tools, and excellent communication and organizational skills.

Responsibilities

  • Assist in creating and executing brand activations
  • Contribute to various projects, including marketing activities, copywriting, multimedia production, data analytics, and more
  • Develop, write, and edit authoritative content for our websites
  • Work with SEO tools to research, monitor, and maintain the health of our digital properties
  • Create and maintain site content using a CMS
  • Collaborate with global teams to create and curate content
  • Concept, create, and manage social media content
  • Manage editorial calendars for content, email marketing, and social media
  • Identify new channels and distribution methods to increase engagement and audience size
  • Ensure all outputs are consistent and aligned with the global brand

Requirements

  • Minimum 4+ years of relevant experience
  • Strong writing skills in different modalities
  • Strong track record in collaborating with stakeholders
  • Excellent written and spoken communication skills
  • Strong problem-solving ability
  • Familiarity with creative design tools such as Figma, Premiere Pro, Photoshop, and Illustrator
  • Ability to manage multiple projects
  • Love of learning and willingness to take on new challenges
  • Self-motivated with a proven work ethic
  • Ability to work independently and in a team environment
  • Knowledge of content management systems is an asset

Perks and Benefits

  • Comprehensive Health & Wellness Benefits Package
  • Socials, Outings & Retreats
  • Retirement Planning
  • Parental Leave Program
  • Annual tech & travel allowance
  • Culture of Learning & Development
  • Flexible Working Hours
  • Work from Home Flexibility
  • Service Recognition Programs

Estimated Salary Range: $80,000 - $110,000 per year (dependent on experience)

Konrad is committed to maintaining a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status, will receive consideration for employment.

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