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Marketing Insights Analyst
2 months ago
At PointClickCare, we're seeking a skilled Marketing Data & Insights Analyst to join our team. As a key member of our marketing organization, you will play a critical role in driving business growth through data-driven insights and recommendations.
Key Responsibilities:- Develop and implement data analysis strategies to inform marketing decisions and optimize campaign performance.
- Work closely with cross-functional teams to monitor trends, identify areas for improvement, and provide actionable insights to support business objectives.
- Track, measure, and report digital performance across multiple channels and platforms, ensuring accurate and timely data delivery.
- Partner with marketing functions to ensure compliance with technology integration processes and SLAs, maintaining high-quality performance measurement.
- Act as a project manager for the marketing analytics team, ensuring up-to-date documentation and data governance.
- Diploma, degree, or relevant certifications in Data Management, Analytics, Mathematics, and/or Computer Science.
- 5+ years of Digital B2B Marketing Analytics and/or performance measurement and storytelling reporting experience.
- Awareness and understanding of current and future industry trends, technology, and best practices related to Buyer Journey Engagement and Lifecycle Marketing Performance.
- Experience in analyzing content performance and providing insights to optimize content strategy in campaigns.
- Strong presence and presentation skills, with the ability to communicate complex data insights to both technical and non-technical stakeholders.
- A dynamic and fast-paced work environment with opportunities for growth and professional development.
- A collaborative team culture with a focus on innovation and customer success.
- A comprehensive benefits package, including health, dental, and vision coverage, as well as a generous retirement plan.
