Senior Brand Development Manager
5 days ago
Role Summary
The Senior Brand Development Manager will oversee select clients for Marsham International Food Brokers, helping to maximize business growth by providing exceptional customer service and brand management. This role requires the candidate to meet company and client objectives at National and Regional accounts.
Key Responsibilities
- Develop and execute client annual plans, focusing on customer channels, distributor partners, assortment, pricing, and promotions.
- Collaborate with clients to develop quarterly and annual plans, volume projections, and targets.
- Support the development, execution, maintenance, and tracking of client business plans and key performance indicators (KPIs).
- Determine the best path to market for new products.
- Review monthly scorecards for the client(s).
- Monitor and manage client trade spending to ensure it is within budget.
- Provide clients with insights on the Canadian customer landscape, category dynamics, and category management practices.
- Coordinate and attend industry trade shows as required.
- Liaise between clients and sales teams to ensure seamless communication and execution of strategies to achieve targets.
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