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Strategic Product Marketing Leader

2 months ago

Toronto, Ontario, Canada AgencyAnalytics Full time

AgencyAnalytics is a cutting-edge digital marketing agency that streamlines client reporting and scales efforts through data & automation. We're looking for a seasoned Director of Product Marketing to join our team, leveraging their expertise in developing and executing go-to-market strategies for SaaS products.

The ideal candidate will have 8+ years of product marketing experience, with at least 2 years in a role managing product marketing managers. They will have a proven track record in driving successful launches with clear, measurable impact, working with product-led growth, freemium models, or B2B products with high volumes of customers and leads.

We offer a competitive salary range of $180,000 - $250,000 per year, based on experience and qualifications. This position is open to remote work and offers a flexible schedule. Familiarity with the MarTech space is an asset but not required.

About AgencyAnalytics

We're a fast-paced, collaborative team dedicated to transforming the way marketing agencies are supported. Our product enables digital marketing agencies to streamline client reporting and scale their efforts through data & automation. As a Director of Product Marketing, you'll play a key role in refining our practice of product marketing, driving our go-to-market strategy, and monetization efforts while enabling the hiring, career development, and growth of our product marketing managers.

Key Responsibilities:
  • Lead and manage the Product Marketing team, building a high-performing team through coaching, career development, and effective hiring.
  • Establish and own our go-to-market process to understand our market, make more effective strategic decisions, and drive successful launches.
  • Partner with cross-functional leaders and stakeholders on our vision, product strategy, and key initiatives to drive more competitive market positioning and differentiated value.
Requirements:
  • 8+ years of Product Marketing experience, with at least 2 years in a role managing Product Marketing Managers.
  • Proven track record in developing and executing go-to-market strategies for SaaS products resulting in successful launches with clear, measurable impact.
  • Experience with product-led growth, freemium models, or B2B products with high volumes of customers and leads.
  • Leverage data, market research, and customer feedback to inform strategic decisions.
  • Extensive experience with product positioning, crafting clear messaging and value propositions that resonate with the market.