Digital Analytics Expert

7 days ago


Old Toronto, Canada Société Financière Manuvie Full time

The Société Financière Manuvie is seeking a highly skilled Digital Analytics Expert to support the implementation and maintenance of digital analytics tools and Adobe Marketing technology integration for our Manulife US segment. This role will collaborate with digital channel owners to ensure proper tagging of their marketing technology and tracking of specific elements/dimensions, as well as partner with IT on the continuous development process of enhancements made on our web and app properties.

Key Responsibilities:
  • Support the implementation and maintenance of digital analytics tools (Adobe Analytics, Tag Management System -Adobe Launch) for new/existing web properties.
  • Work closely with business analysts to define implementation requirements and maintain documentation on processes of implementation.
  • Collaborate with IT on continuous development work and align initiatives on our web properties.
  • Develop, customize, and troubleshoot events and tags in complex environments using JavaScript, XML, HTML, and CSS.
  • Implement analytics tracking codes and assist in quality assurance to ensure tagging functionality across all web properties.
  • Conduct A/B tests and experience targeting on various web pages to optimize and personalize the user's web experience through Adobe Target and recommend changes that enable stakeholders to make appropriate strategic decisions.
Requirements:
  • Undergraduate degree in engineering, computer science, or IT-related field
  • At least 3 years of experience in digital analytics such as Adobe Analytics or Google Analytics, focusing on measurement of digital performance, data integration, and development.
  • Strong JavaScript, XML, HTML, CSS, and computer programming concepts
  • Advanced knowledge of dynamic tagging solutions (Adobe Launch/DTM, Google Tag Manager)
  • Hands-on experience in event-driven data layer implementation for Adobe Analytics
  • Hands-on experience creating and maintaining SDR implementations
Compensation and Benefits:

We offer a competitive salary range of $83,000.00 CAD - $117,250.00 CAD. Additionally, eligible employees receive a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans.



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