Digital Analytics Technologist
6 days ago
The MarTech Implementation Consultant will drive digital analytics implementation technology advancements and explore areas of opportunities.
Key Responsibilities:- Support the implementation and maintenance of Digital analytics tools (Adobe Analytics, Tag Management System -Adobe Launch) for the new/existing web properties.
- Work closely with business analysts to define implementation requirements, Functional/Tagging Specification Documents and maintain documentation on processes of implementation.
- Collaborate with IT on continuous development work and closely align initiatives on our web properties.
- Develop, customize, and troubleshoot events and tags in complex environments with the use of JavaScript, XML, HTML, and CSS.
- Implement analytics tracking codes and assist in quality assurance to ensure tagging functionality across all web properties.
- Conducting A/B tests, and experience targeting on various web pages to optimize and personalize the user's web experience through Adobe Target and recommend changes that enable stakeholders to make appropriate strategic decisions.
- Look for cutting-edge best practices in digital analytics enablement such as event-driven data layer standardization, Adobe MarTech integration, etc.
- Undergraduate degree in engineering, computer science, or IT-related field
- At least 3 years of experience in digital analytics such as Adobe Analytics or Google Analytics, focusing on measurement of digital performance, data integration, and development.
- Strong JavaScript, XML, HTML, CSS, and computer programming concepts
- Advanced knowledge of dynamic tagging solutions (Adobe Launch/DTM, Google Tag Manager)
- Hands-on experience in event-driven data layer implementation for Adobe Analytics
- Hands-on experience creating and maintaining SDR implementations.
- Adobe Analytics and related Adobe Experience cloud tools expert (Adobe Experience Manager, Target, Audience Manager, RT-CDP, Adobe APIs etc.)
- Self-motivated team player with a strategic mindset
- Strong organizational, communications, and time management skills
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