Media Planning Manager
23 hours ago
Insight Global is a leading provider of professional staffing services.
We are seeking a highly skilled Media Manager to join our team in Brampton.
The successful candidate will have 2-4 years of experience in media planning, account, or campaign management, with a strong understanding of digital media channels, including Facebook Business Manager, DV360, and Google Ads.
Key responsibilities include:
- Campaign Planning: Developing annual and campaign plans for brand partners, translating marketing objectives into media strategies.
- Collaboration: Partnering with various teams to develop programs, manage campaigns, and provide optimization recommendations.
- Financial Management: Handling forecasting, budget tracking, contracting, and billing resolutions.
- Execution & Reporting: Overseeing campaign execution, creative asset trafficking, and performance analysis.
Core competencies include:
- Media Tactics & Planning: Proficient in digital and traditional media tactics, identifying KPIs, and planning short- and long-term media strategies.
- Problem-Solving & Analysis: Strong problem-solving skills, conducting fact-based analysis, and making reasoned judgments.
- Execution & Organization: Ensuring tactics remain on brand, managing multiple projects, and operating effectively in fast-paced environments.
Preferred qualifications include CPG, large retail, or beauty/HABA experience. A bachelor's degree or college diploma in a related field is preferred but not required.
The salary for this position is estimated at $40,000-$60,000 per year, depending on experience.
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